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Marketing Unzipped
Ever wondered why digital marketing feels like trying to zip up a tent in a storm? The strategies never quite fit, the jargon makes no sense, and you’re left wondering if anyone really knows what they’re doing.
Well, good news—you’re not alone. And you’re definitely in the right place.
Welcome to Marketing Unzipped.
This is a podcast where we take digital marketing apart, piece by piece, and figure out how to zip it back together in a way that works for you.
Some episodes will be just me—sharing honest insights, actionable strategies, and lessons I’ve learned from years of trial and error. But I’m also lining up some absolutely incredible guests. Business owners, marketers, and thought leaders from all sorts of industries—people who’ve been in the trenches, built campaigns from scratch, and, yes, made plenty of mistakes along the way.
We’ll be diving into their biggest successes, their facepalm moments, and the hard-won lessons that shaped their marketing journeys. I want you to walk away from every episode with actionable advice, fresh ideas, and the confidence to try something new in your own business.
Episodes
24 episodes
The Gods of Marketing : Episode 2 - Leo Burnett
SummaryIn this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity ...
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17:19
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Snackable Content: Meeting the Demand for Bite-Sized Information
SummaryIn this episode of Marketing Unzipped, Rob Curtis explores the phenomenon of snackable content, which has emerged as a response to decreasing attention spans and the need for quick, engaging content. He discusses the effec...
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18:27
The Gods of Marketing : Episode 1 - David Ogilvy
SummaryIn this episode of Marketing Unzipped, Rob Curtis delves into the principles of legendary marketer David Ogilvy. The discussion covers Ogilvy's unique background, his customer-first philosophy, the importance of research, and the...
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Season 1
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Episode 23
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20:04
AI Mode Activated: How Google Just Rewrote Your Marketing Playbook
It's time for another episode of Marketing Unzipped. If you’ve been following the news in tech even loosely, you’ve probably heard a lot of noise around Google’s latest event — Google I/O 2025.This year, Google made one thing crystal cl...
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13:04
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Why We Buy: The Psychological Biases Your Marketing Is Missing
Why do people pay more for the same cup of coffee just because it's served in a nicer cup? Why does a limited time offer suddenly make us want something we didn't even consider yesterday? ...
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15:33
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Position Zero or Bust: Winning the AI Answer Race
On today's episode of Marketing Unzipped we're talking about Answer Engine Optimisation or AEO. This is something that is quietly disrupting the way we think about SEO and it's a fundamental rethink of how visibility online actually works.<...
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17:18
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Fiona Scott shares why PR is an important part of your marketing strategy!
On today's episode of Marketing Unzipped, I have the pleasure of interviewing Fiona Scott of Scott Media.Fiona and I have worked together since the early days of The Pursuit Agency and I couldn't wait to have her as a guest on the show b...
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39:16
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The AI Prompt Playbook: How to Get Marketing Help Without Hiring a Team
“What if you could create a full marketing campaign — emails, social posts, ads, even a launch plan — without hiring a copywriter or spending hours in front of a blank screen?In today’s episode, I’m pulling back the curtain on ...
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22:33
The 3 Pillars of a Scalable Marketing System: What You Need to Grow Without Breaking
In today’s episode, I’m diving into a challenge every ambitious marketer eventually runs into: how do you scale without losing grip on the strategy, the systems, or your sanity? Maybe this sounds familiar—leads are rolling in, but everything fe...
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22:30
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From SEO to Search Everywhere: The New Frontier of Digital Visibility
What if I told you that traditional SEO is no longer enough? That your content could be top-notch, your keywords dialled in, and yet, still invisible where your audience actually spends their time? Welcome to the era of Search Everywhere.
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26:37
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You need to be on Camera, and how to get over it with Matt Robinson
Welcome to another episode of Marketing Unzipped! Today, we’re diving into the world of video marketing with none other than Matt Robinson, a video production extraordinaire who joined our team about a year ago. As our very first podca...
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23:28
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The Conversion Rate Conundrum: 8 Reasons Your Website Isn't Converting
In this episode of Marketing Unzipped we talk about the Conversion Rate Conundrum!What if I told you your website might be bleeding potential customers—and you don’t even know it?You’ve done the work. The ads ...
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18:51
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The art of storytelling
In this episode of Marketing Unzipped, I dive into the fascinating world of storytelling in marketing. I explore how crafting compelling narratives can help you build deeper connections with your audience, influence decision-making, an...
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18:16
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How to conduct a content audit for better results
In today's episode of Marketing Unzipped, we dive into the powerful world of content auditing. Take a listen to find out how one of our clients increased their organic traffic by 106% using the strategies we share today!During this epis...
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27:06
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Marketing Psychology Hacks: How to Persuade and Convert
In this episode of Marketing Unzipped, I take a deep dive into the fascinating world where psychology and marketing collide. I explore how understanding the human brain, ethically using cognitive biases, and crafting compelling emotional storie...
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16:46
What the heck is content marketing?
Welcome to the latest episode of Marketing Unzipped. Today we’re talking all about content marketing!Everywhere we look, we're bombarded with content. From social media posts to blog articles, podcasts to videos, it's absolutely everywh...
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45:52
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Building a content strategy that actually works
On today's episode of Marketing Unzipped we're going to build a content marketing strategy that's designed for the way people actually consume content. We're going to look at a step-by-step framework for building a content strategy that convert...
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41:20
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Demystifying the basics of SEO: What, why, and how.
On today’s episode of Marketing Unzipped we’re diving deep into that mysterious black box of Search Engine Optimisation – more commonly known as SEO. Whether you're a business owner who's been putting off dealing with SEO, or someone who's dabb...
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43:23
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Building a Buyer Persona That Drives Results
In today's episode of Marketing Unzipped we'll find discuss what you can do if your campaigns aren’t connecting the way you expected or you’re struggling to attract the right customers. The issue might not be your product or service...
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25:50
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AI and Automation
Welcome back to Marketing Unzipped!In today's episode I'm talking about how useful AI can be in your business if you use it to support you with your automation. When used correctly AI can free up some of your time and help your business...
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37:05
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Understanding the Customer Journey
If you don't know how your customers find and interact with your brand, you're leaving money on the table. Today we're exploring one of the most critical and often misunderstood aspects of marketing and that is understanding yo...
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20:29
Key Metrics Every Marketer Should Track
On this episode of Marketing Unzipped I'll be sharing the key metrics that every marketer should track to ensure they're getting the right performance from their material!If you’re not tracking the right metrics, you might as well be th...
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17:44
Start 2025 the right way! Defining Clear Goals for Your Digital Marketing Campaigns
Welcome to the first episode of Marketing Unzipped!On today's episode, I'm talking about defining your goals for your digital marketing campaigns.We cover why goal setting is the foundation of all successful campaigns, the five ...
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31:14
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