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Marketing Unzipped
Ever wondered why digital marketing feels like trying to zip up a tent in a storm? The strategies never quite fit, the jargon makes no sense, and you’re left wondering if anyone really knows what they’re doing.
Well, good news—you’re not alone. And you’re definitely in the right place.
Welcome to Marketing Unzipped.
This is a podcast where we take digital marketing apart, piece by piece, and figure out how to zip it back together in a way that works for you.
Some episodes will be just me—sharing honest insights, actionable strategies, and lessons I’ve learned from years of trial and error. But I’m also lining up some absolutely incredible guests. Business owners, marketers, and thought leaders from all sorts of industries—people who’ve been in the trenches, built campaigns from scratch, and, yes, made plenty of mistakes along the way.
We’ll be diving into their biggest successes, their facepalm moments, and the hard-won lessons that shaped their marketing journeys. I want you to walk away from every episode with actionable advice, fresh ideas, and the confidence to try something new in your own business.
Marketing Unzipped
How to conduct a content audit for better results
In today's episode of Marketing Unzipped, we dive into the powerful world of content auditing. Take a listen to find out how one of our clients increased their organic traffic by 106% using the strategies we share today!
During this episode we'll look at why your content might be underperforming. Learn why online content can generate little to no organic traffic and how to change this.
Thanks to AI generated content flooding the internet, search engines are getting smarter and user attentions are shorter than ever meaning the digital landscape is CONSTANTLY changing.
By regularly auditing your content you'll be able to identify what's working, what needs updating and what content gaps you need to fill. This can be really powerful for your future content and your digital marketing!
Some of the tools we discuss include:
- SEMRush & Ahrefs – For deep insights into keyword performance and backlinks.
- Google Search Console – The closest data to "truth" for understanding search performance.
- Screaming Frog – Ideal for identifying technical SEO issues like broken links, duplicate content, and redirect chains.
To find out more about what The Pursuit Agency does head to https://thepursuitagency.com/