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Marketing Unzipped
Ever wondered why digital marketing feels like trying to zip up a tent in a storm? The strategies never quite fit, the jargon makes no sense, and you’re left wondering if anyone really knows what they’re doing.
Well, good news—you’re not alone. And you’re definitely in the right place.
Welcome to Marketing Unzipped.
This is a podcast where we take digital marketing apart, piece by piece, and figure out how to zip it back together in a way that works for you.
Some episodes will be just me—sharing honest insights, actionable strategies, and lessons I’ve learned from years of trial and error. But I’m also lining up some absolutely incredible guests. Business owners, marketers, and thought leaders from all sorts of industries—people who’ve been in the trenches, built campaigns from scratch, and, yes, made plenty of mistakes along the way.
We’ll be diving into their biggest successes, their facepalm moments, and the hard-won lessons that shaped their marketing journeys. I want you to walk away from every episode with actionable advice, fresh ideas, and the confidence to try something new in your own business.
Marketing Unzipped
You need to be on Camera, and how to get over it with Matt Robinson
Welcome to another episode of Marketing Unzipped! Today, we’re diving into the world of video marketing with none other than Matt Robinson, a video production extraordinaire who joined our team about a year ago. As our very first podcast guest, Matt brings a wealth of knowledge and insights into the power of video content, storytelling, and maximizing the impact of your video marketing efforts.
From First Camera to Full-Fledged Video Pro
Matt’s passion for video began at a young age when he first got his hands on a camera. That early obsession led him to immerse himself in the art of recording and editing, constantly learning and refining his craft. His first professional video shoot was arranged by his then-boss, who sent him out to create promotional content for a local barbershop. That experience set him on a path that would shape his career in video production.
Why Do People Act Differently on Camera?
One of the most fascinating insights Matt shares is how people tend to become a completely different version of themselves when the camera starts rolling. Suddenly, even the most confident individuals can become awkward or sound nothing like they do in real life. We talk about ways to overcome that, helping people feel more natural and authentic in front of the camera to create compelling, engaging content.
The ROI of Video Marketing
A common question we get asked is: “What will my ROI be on these videos?” The answer isn’t one-size-fits-all—it depends on how you use your videos. If you take the time to plan strategically, you can maximize your investment by repurposing your video content across multiple platforms. A well-thought-out video can become:
- Social media clips
- Blog content
- Email marketing assets
- Promotional material for ads
- Educational resources for your audience
Matt’s Challenge for Listeners
To wrap up the episode, Matt leaves us with a practical task: Think beyond just creating a single video. Instead, plan your content in a way that allows you to generate multiple videos from one shoot. This will give you a steady stream of content that can be repurposed across different platforms, multiplying your reach and impact.
Listen Now
If you’re looking to harness the power of video marketing and want actionable strategies to get the most out of your content, this is an episode you don’t want to miss!