BJJ Mental Models
Explore the conceptual side of Brazilian Jiu-Jitsu. Black belt Steve Kwan and a slate of expert guests discuss the mental models, or universal principles, behind the gentle art.
BJJ Mental Models
Ep. 25: Instructor Series: Maintaining and Growing your Gym
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Steve & Matt Kwan
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Episode 25
Once you've opened your gym, how do maintain and grow your membership base? Steve and Matt discuss lead generation, advertising, merchandising, social media, websites, designing your schedule, and retaining students.
Mental models discussed in this episode:
- Investing in Loss
https://bjjmentalmodels.com/investing-in-loss/ - Abundance Mindset
https://bjjmentalmodels.com/abundance-mindset/
We maintain an online database of the mental models governing Jiu-Jitsu at: https://bjjmentalmodels.com/