Intentional Improvement
The podcast that intentionally improves your life one conversation at a time. You will learn from our guests experiences, tailor their successes to propel you in yours and be intentional with the direction of your life.
Intentional Improvement
Why Your Voice Online Is the New Attention Currency
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“Most people are not stuck because they lack talent. They are stuck because they keep waiting to feel ready.”
In this episode, the host sits down with Giselle Ugarte, a coach and speaker who helps leaders and entrepreneurs find their voice and use it to create meaningful impact both online and offline. Giselle shares how her journey began with uncertainty and small experiments on YouTube, using makeup tutorials as a way to practice speaking on camera before she ever considered herself ready.
She explains why personal branding is often misunderstood and why it is not simply about social media visibility, followers, or polished content. Instead, she reframes it as the alignment between who someone is online and who they are in real life. Giselle discusses the difference between building a personal brand and creating a “business with a face,” and why storytelling, authenticity, and human connection are essential for long-term influence.
The conversation also explores the realities of self-doubt, the importance of taking action before feeling fully prepared, and the idea of “action forward” taking one step that moves a dream closer to reality.
Topics Covered:
00:00 – Introducing our guest, Giselle Ugarte
00:31 – Building relationships beyond social media
02:13 – Giselle’s journey from insecurity to coaching leaders
03:16 – What is your brand?
06:05 – Why early, imperfect content matters
09:02 – Contribution over popularity
10:44 – Self-doubt is common at every level
13:40 – The “action forward” approach to overcoming fear
15:49 – How overthinking creates “doubt stacking”
17:31 – The power of saying yes to opportunities
21:06 – What a personal brand actually means
25:47 – Personal brand vs. a business with a face
29:16 – Why storytelling builds trust with audiences
31:14 – Four guiding questions for strong content
33:56 – Faith, crisis, and staying grounded
36:23 – Influence comes from understanding people
38:14 – The importance of the human touch in business
39:41 – How people have become “socially out of practice”
42:06 – Rebuilding connection through in-person events
44:39 – Where do you see yourself in 5 years?
45:44 – Advice to her 20-year-old self
48:01 – Success through faith and purpose
50:21 – Connect with Giselle
Connect with Giselle Ugarte:
- Web: https://www.giselleugarte.com/
- InkedIn: https://www.linkedin.com/in/giselleugarte/
- TikTok: https://www.tiktok.com/@giselle.ugarte
- IG: https://www.instagram.com/giselleugarte/
Connect with Erica:
- Instagram: https://www.instagram.com/ericalemarr
- Email: ericalemarr@gmail.com
