Moments That Matter Podcast

Every Design Choice Should Stop The Scroll Or It's Not Worth Making

• Jason Craparo • Season 1 • Episode 11

What turns a property from a place to stay into a story worth sharing? Ben Wollf has cracked the code.

The cofounder of Onera and Oasi transformed from a consultant to hospitality innovator by creating architectural marvels that guests can't help but photograph. They're experiential destinations designed to transport guests into dreamlike natural settings while generating millions of views on social media.

Wollf's journey illuminates the changing landscape of travel marketing. After COVID devastated his short-term rental business in 2020, he pivoted toward creating highly shareable, nature-immersive hospitality experiences. This pivot birthed not only successful properties but also a marketing agency helping other hotels achieve similar results through storytelling and video-first content strategies.

LinkedIn: Ben-Wolff

X: @uniquestaysguy

IG: @iambenwolff

Newsletter:  https://stayoasi.ck.page/newsletter

Oasi website - stayoasi.com

Onera website - stayonera.com 


[00:00:00] Intro and welcome
[00:08:10] Introducing Ben Wolf & Experiential Hospitality.
[00:14:40] From Consulting to Entrepreneurship.
[00:22:40] Storytelling for the Modern Traveler.
[00:31:30] Social Media Attribution Challenges.
[00:38:30] Memorable Travel Experiences.