Moments That Matter Podcast

How Smart Hoteliers Win in Today's Market

Jason Craparo

Pete DiMaio of Travel Boom shares insights on how independent hoteliers can thrive in today's competitive hospitality landscape by embracing digital marketing strategies that focus on authentic guest experiences. He explores the evolution of hotel marketing from traditional websites to social media and influencer-driven approaches that meet travelers where they make decisions.

• Competition in hospitality is increasing, requiring smarter marketing beyond just opening doors
• Independent hotels need to accentuate authentic experiences through their marketing
• Travelers are booking much closer to their stay dates, creating revenue management challenges
• Over 50% of travelers book destinations different from their original search terms
• Websites must provide Instagram-quality visual experiences to meet modern expectations
• Hotels must "own their guests" through consistent engagement to combat OTA dominance
• Anniversary booking emails should be sent 30 days before previous stay dates
• Social platforms are increasingly where travel decisions happen, not just hotel websites
• Flexible cancellation policies remove barriers to booking and increase conversions

Find Travel Boom here:
www.travelboommarketing.com

Find Hovr here:
gethovr.com

[00:00:00] Competition Getting Stiff in Hospitality
[00:06:33] Pete's Background and Travel Boom Overview
[00:15:27] Marketing Strategy for Hotels
[00:22:12] Pete's Journey in Hospitality Marketing
[00:31:50] Current Hotel Marketing Challenges
[00:36:02] The Importance of Owning Your Guest