Beyond the Transaction
TreviPay's Beyond the Transaction shines a light on the people and ideas that are shaping B2B commerce. Each episode features a clear look at payment models, evolving buyer needs, and new technologies from industry thought leaders who know what it takes to help businesses thrive.
Beyond the Transaction
Beyond the Transaction Ep. 2: Unveiling B2B Buyer Insights with Stephanie Friedman
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TreviPay
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Season 1
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Episode 2
Allen Bonde welcomes Stephanie Friedman from Murphy Research to explore surprising friction points in B2B purchasing and reveal the actionable strategies to overcome them. From the loyalty-boosting power of trade credit to seamless ERP integrations, discover the next wave of B2B insights that can elevate your buying experience. Join us for an inside look at how leading organizations are forging stronger customer relationships.