Mastering Business Basics
Everyone wants to do the flashy things when building their business, but the successful owners know that it is mastering the basics that make the difference. The boring stuff like legal formats, tax strategies and organizational duties. We’ll take you on that journey so you don’t crash and burn like those around you.
Episodes
11 episodes
Is AI Ruining Your Analytics?
Marketing is probably one of the most fluid and confusing parts of running a business. One of the things that everybody's heard in the news lately is the subject of artificial intelligence, or AI, as we all know it as. But, what a lot of ...
The Secret of the Rich
Welcome to Mastering Business Basics. Today, we have a very special guest, Sally Gimon, and she's going to teach us a few things that even in the 24 years I've been doing taxes, I had not learned. And I love learning about new things, and I lov...
Knowing if Your Marketing is Working
Welcome back to Mastering Business Basics. In the last few weeks, we've talked about how to build a solid foundation under your business. And 📍 on top of that, of course, you build the structure of your business, your employees, your services, ...
How to Lose Money and Time
Thankfully, tax season is over and I am back, and I'm going to talk today about something I've been wanting to talk about for a while, and I think is a very important subject. Because the statistics show that 70% of the people in this country a...
The Elephant in the Room
Let’s start off with the elephant in the room: Almost nobody likes to do paperwork. Especially the business person starting out whose sole objective is to get enough clients to pay the bills.And yet, if you truly want to Protect the Profi...
How Much Tax Do You Want to Pay?
If you are really serious about building a business to last a lifetime, it needs to be built on a solid foundation, not the shifting sands of life. In this episode, we continue that journey with the second pillar of your foundation: Why i...
Which Legal Format Should You Use?
If you are really serious about building a business to last a lifetime, it needs to be built on a solid foundation, not the shifting sands of life. In this episode, we begin that journey with the first pillar of your foundation: Why it is...
The Excuses People Give
There's three pillars that undermine every business. I don't care if you're a small Schedule C or whether you're a huge C corporation, it doesn't matter. All three of these things are important. It's just the scale of them t...
Are You Missing These Skills?
When it comes to considering how to get your business started, there are two problems that always seem to come up. The first for many people is what kind of business is right for me. The second is not taking a good look at the skill...