
That Martech Girl
Where Martech meets culture- The business podcast with personality
That Martech Girl
Harnessing AI for Smarter, Inclusive Marketing
In this episode, we dive into the fascinating world of AI-powered marketing with Adamma Ihemeson, the visionary founder of The Automated CMO. From her journey into AI and tech to the challenges of building a business in this exclusive space, Adamma shares her insights on navigating barriers and creating impactful solutions.
We explore practical advice for marketers, including how to integrate AI on a budget, avoid common pitfalls, and ensure AI amplifies cultural diversity rather than erasing it. With real-world examples of campaigns that celebrate inclusivity and a breakdown of where AI adds the most value, this episode offers actionable takeaways for marketers at any stage of their career.
Whether you’re new to marketing technology or a seasoned pro, Adamma’s wisdom on staying ahead in an evolving industry will inspire you to innovate and lead with purpose. Don’t miss this enlightening conversation!
Adamma Ihemeson, The Automated CMO; alhemeson@gmail.com
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