In the season finale of That Martech Girl, host Rachel Gray takes a moment to reflect on the journey so far. How this podcast started as just a thought and has grown into a thriving community. She expresses gratitude to listeners and g...

In this episode of That Martech Girl, host Rachel Gray sits down with Mikhail Damiani, founder of Blue Bite, to uncover what it takes to build a successful martech company from the ground up. From identifying market opportunities to ov...

In this episode of That Martech Girl, host Rachel Gray dives into the world of marketing automation and how tools like Marketo can elevate the customer experience. Joining the conversation is a special guest from IBM, Ashley Davis, Mar...

In this episode of That Martech Girl, we’re continuing our conversation on Digital Product Passports (DPPs) with a focus on how European brands are responding to these regulations. Joining our host is Claudia Ojeda, a DPP expert and Di...

Digital Product Passports (DPPs) are set to transform the fashion and luxury industries, bringing both regulatory challenges and exciting marketing opportunities. In this episode of That Martech Girl, host Rachel Gray sits down with an...

In this episode of That Martech Girl, host Rachel Gray dives into the world of connected products —where the physical meets the digital to create personalized consumer experiences. From beauty brands like Redken to streetwear labels li...

In this episode of That Martech Girl, host Rachel Gray dives into one of the most essential aspects of marketing technology: building your Martech stack. Joined by a seasoned Engagement Analytics Supervisor at FCB Health New York and t...

In this episode, we dive into the fascinating world of AI-powered marketing with Adamma Ihemeson, the visionary founder of The Automated CMO. From her journey into AI and tech to the challenges of building a business in this exclusive space, Ad...

In this episode of That Martech Girl we're diving into the cultural and marketing powerhouse that is TikTok. Whether the app stays or succumbs to the ban it has had an undeniable influence on social media and Martech as a whole that we can lear...

Welcome to the very first episode of “That Martech Girl,” where marketing technology meets culture and personality! In this episode, I introduce myself, share my journey as a marketing technologist, and explain why I started this podcast. We’ll...