Lessons from a Martech Founder: Mikhail Damiani on Innovation, Leadership & Building Blue Bite

In this episode of That Martech Girl, host Rachel Gray sits down with Mikhail Damiani, founder of Blue Bite, to uncover what it takes to build a successful martech company from the ground up. From identifying market opportunities to overcoming early-stage challenges and fostering a culture of innovation, Mikhail shares invaluable insights for aspiring entrepreneurs and marketing technology leaders.

We’ll explore how Blue Bite pioneered connected product experiences, the importance of inclusive company culture, and what Mikhail would do differently if he were launching a martech company today. Plus, Rachel recaps her experience at eTail West, reflecting on the inspiring conversations and industry insights that are shaping the future of martech.

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