Founders in Full
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Founders in Full
Latest Episodes
Getting Ahead of the Teen Girl Mental Health Crisis | Ila Marchetta, U4U
Ila Marchetta, Founder of U4U, shares the story behind building the first social wellness platform designed to support teen girls before they reach a mental health crisis.Before launching U4U, Ila spent years as an innovation and growth...
Why Every Busy Family Needs a Logistics Platform | Zoya Lehrer, Orgo
Zoya Lehrer, Founder and CEO of Orgo, shares the story behind building a logistics platform designed to help busy families better manage the hidden complexity of everyday life.After spending more than 20 years leading large enterprise t...
Helping Patients Decode Complex Medical Information | Erika Warren, Inciteful Med
Erika Warren, Co-Founder of Inciteful Med, shares the story behind building a healthcare research and self-advocacy platform designed to help patients and caregivers better understand complex medical information and make more informed decisions...
Building the Fastest-Growing Platform for Sports Parents | Jonathan Carone, Healthy Sports Parents
Jonathan Carone, founder of Healthy Sports Parents, shares how a lifetime around sports — from coaching and athletic departments to marketing and entrepreneurship — ultimately led him to build one of the fastest-growing parenting platforms focu...
Turning Kids' Screen Time Into Real Learning | Sameer Goyal, Kidzovo
Sameer Goyal, Co-Founder of Kidzovo, shares the journey of building a new kind of learning platform for kids — one that transforms passive screen time into interactive learning experiences.After spending years as a software engineer at ...
