Founders in Full
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Founders in Full
Latest Episodes
What If Childcare Benefits Found Families? | Megan Sullivan, Katucam
What if families didn’t have to hunt for childcare benefits — and the benefits found them instead?Megan Sullivan is the founder and CEO of Katucam, a platform working to make childcare funding and financial assistance easier to access a...
What If Screen Time Could Be Good for Kids? | Melissa Cesarano, Think Human TV
What if screen time could actually help kids build emotional skills?Melissa Cesarano, PhD, is the co-founder of Think Human TV, a company using the shows and media kids already love to teach emotional literacy and make screen time healt...
Getting Ahead of the Teen Girl Mental Health Crisis | Ila Marchetta, U4U
Ila Marchetta, Founder of U4U, shares the story behind building the first social wellness platform designed to support teen girls before they reach a mental health crisis.Before launching U4U, Ila spent years as an innovation and growth...
Why Every Busy Family Needs a Logistics Platform | Zoya Lehrer, Orgo
Zoya Lehrer, Founder and CEO of Orgo, shares the story behind building a logistics platform designed to help busy families better manage the hidden complexity of everyday life.After spending more than 20 years leading large enterprise t...
Helping Patients Decode Complex Medical Information | Erika Warren, Inciteful Med
Erika Warren, Co-Founder of Inciteful Med, shares the story behind building a healthcare research and self-advocacy platform designed to help patients and caregivers better understand complex medical information and make more informed decisions...
