Founders in Full
Founders in Full is a podcast about what it really takes to build a business—especially in the world of FamTech.
Hosted by Dan Ritzke, a Fractional CMO with nearly 20 years of experience (danritzke.com) each episode features honest, behind‑the‑scenes conversations with founders building companies that help families thrive. You’ll hear how they’ve shaped their brands, reached their audiences, and figured out what actually drives growth.
While most episodes spotlight FamTech founders, you’ll also find a handful of earlier conversations (and the occasional new one) with founders outside the space—because great lessons can come from anywhere.
This isn’t theory or hype. It’s real founders making real decisions.
If you’re building something of your own—especially in FamTech—you’ll walk away with stories, strategies, and practical takeaways you can put to work right away.
Founders in Full
Rich Cohen - Elevate Packaging
In this episode of Founders in Full, I talk with Rich Cohen, founder of Elevate Packaging, one of the first companies in the world to focus exclusively on compostable packaging.
Rich shares how a sabbatical and a global backpacking trip led him to rethink the future of packaging—and ultimately build a business that's making a real environmental impact.
We dive into:
- How Rich bootstrapped a mission-driven business before “sustainability” was a buzzword
- The real (and often misunderstood) challenges of compostable packaging
- Why marketing and branding are critical in building trust with both businesses and consumers
- Lessons from 20+ years of staying committed to a clear, purpose-driven mission
If you're a founder, marketer, or anyone thinking about how to build a values-aligned brand, this episode is for you.
Learn more about Elevate Packaging: https://www.elevatepackaging.com
Connect with Rich on LinkedIn: https://www.linkedin.com/in/rich-cohen-sustainable/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: www.danritzke.com
👉 Connect with me on LinkedIn: www.linkedin.com/in/ritzke
Apply to be on the podcast or nominate a founder:
👉 Visit my website: www.danritzke.com/podcast