Founders in Full
Founders in Full is a podcast about what it really takes to build a business—especially in the world of FamTech.
Hosted by Dan Ritzke, a Fractional CMO with nearly 20 years of experience (danritzke.com) each episode features honest, behind‑the‑scenes conversations with founders building companies that help families thrive. You’ll hear how they’ve shaped their brands, reached their audiences, and figured out what actually drives growth.
While most episodes spotlight FamTech founders, you’ll also find a handful of earlier conversations (and the occasional new one) with founders outside the space—because great lessons can come from anywhere.
This isn’t theory or hype. It’s real founders making real decisions.
If you’re building something of your own—especially in FamTech—you’ll walk away with stories, strategies, and practical takeaways you can put to work right away.
Founders in Full
Kristian Altuve - Dance Motion Marketing
In this episode of Founders in Full, I talk with Kristian Altuve, co-founder of Dance Motion Marketing, a growing agency that helps dance studios across the country fill their classes and grow their businesses through done-for-you marketing.
Kristian shares how he went from corporate consulting to freelancing in video production—and how hitting rock bottom eventually led to building a company that now serves over 120 studios every month.
We dive into:
- The messy early years of freelancing, burnout, and trying to figure out how to make it work
- How one retainer client became the lightbulb moment that changed everything
- Why niching down (even when it feels risky) can be the key to real traction
- How curiosity, not credentials, helped him evolve from videographer to full-service strategist
- The behind-the-scenes systems that made it possible to scale from 6 to 100+ clients
If you’re in the early stages of building something—or trying to scale a service-based business—this episode is full of honest lessons and hard-earned insight.
Learn more about Dance Motion Marketing: https://www.dancemotionmarketing.com
Connect with Kristian on LinkedIn: https://www.linkedin.com/in/kristianaltuve/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: www.danritzke.com
👉 Connect with me on LinkedIn: www.linkedin.com/in/ritzke
Apply to be on the podcast or nominate a founder:
👉 Visit my website: www.danritzke.com/podcast