Founders in Full
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Founders in Full
Kristian Altuve - Dance Motion Marketing
In this episode of Founders in Full, I talk with Kristian Altuve, co-founder of Dance Motion Marketing, a growing agency that helps dance studios across the country fill their classes and grow their businesses through done-for-you marketing.
Kristian shares how he went from corporate consulting to freelancing in video production—and how hitting rock bottom eventually led to building a company that now serves over 120 studios every month.
We dive into:
- The messy early years of freelancing, burnout, and trying to figure out how to make it work
- How one retainer client became the lightbulb moment that changed everything
- Why niching down (even when it feels risky) can be the key to real traction
- How curiosity, not credentials, helped him evolve from videographer to full-service strategist
- The behind-the-scenes systems that made it possible to scale from 6 to 100+ clients
If you’re in the early stages of building something—or trying to scale a service-based business—this episode is full of honest lessons and hard-earned insight.
Learn more about Dance Motion Marketing: https://www.dancemotionmarketing.com
Connect with Kristian on LinkedIn: https://www.linkedin.com/in/kristianaltuve/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/