Founders in Full
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Founders in Full
Katie Taylor - Child Life On Call
Katie Taylor, Founder & CEO of Child Life On Call, joins me to share how her background as a certified Child Life Specialist led to building a podcast and a parent‑facing app that supports families through medical experiences.
In this episode, we cover her career path, the origin of the Child Life On Call podcast, how it evolved into a hospital‑licensed app, what she’s learned from early customers, and how she’s growing a community of child life professionals.
👉 Learn more about Child Life On Call: www.childlifeoncall.com
👉 Listen to the Child Life On Call Podcast: www.childlifeoncall.com/podcast
👉 Connect with Katie on LinkedIn: www.linkedin.com/in/kfdonovan
👉 Follow Child Life On Call on Instagram: www.instagram.com/childlifeoncall
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/