Founders in Full
Founders in Full is a podcast about what it really takes to build a business—especially in the world of FamTech.
Hosted by Dan Ritzke, a Fractional CMO with nearly 20 years of experience (danritzke.com) each episode features honest, behind‑the‑scenes conversations with founders building companies that help families thrive. You’ll hear how they’ve shaped their brands, reached their audiences, and figured out what actually drives growth.
While most episodes spotlight FamTech founders, you’ll also find a handful of earlier conversations (and the occasional new one) with founders outside the space—because great lessons can come from anywhere.
This isn’t theory or hype. It’s real founders making real decisions.
If you’re building something of your own—especially in FamTech—you’ll walk away with stories, strategies, and practical takeaways you can put to work right away.
Founders in Full
Sara Mauskopf - Winnie
Sara Mauskopf, Co‑Founder & CEO of Winnie, joins me to share how her background in tech and product leadership at companies like Google, Twitter, and Postmates led to building a fast‑growing marketplace that helps parents find childcare.
In this episode, we cover her career path, what drew her to Silicon Valley, the origin and evolution of Winnie, lessons learned from early pivots, and how she’s scaling a platform that supports both parents and childcare providers.
👉 Learn more about Winnie: www.winnie.com
👉 Connect with Sara on LinkedIn: www.linkedin.com/in/smausk
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: www.danritzke.com
👉 Connect with me on LinkedIn: www.linkedin.com/in/ritzke
Apply to be on the podcast or nominate a founder:
👉 Visit my website: www.danritzke.com/podcast