Founders in Full
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Founders in Full
Cindy Abel - Vescent
Cindy Abel, Founder of Vescent, joins me to share how her career in tech and decades of experience running a consulting firm—combined with her personal experience as a parent—led to building a mission-driven platform that supports teen girls through mentorship, mental health literacy, and community.
In this episode, we cover her career path, the early warning signs she noticed around social media and mental health, the evolution of Vescent, lessons from launching with limited resources, and how she’s building a platform rooted in impact, safety, and connection.
👉 Learn more about Vescent: www.vescent.co
👉 Connect with Cindy on LinkedIn: www.linkedin.com/in/cynthiabel
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/