Founders in Full
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Founders in Full
Lauren Clough - bQuest
Lauren Clough, Co-Founder of bQuest, shares her path from a 13-year career in her multigenerational family business and a stint in private equity to building a mission-driven platform that helps families navigate aging, loss, and end-of-life care. Lauren explains how bQuest pivoted from a direct-to-consumer idea to partnering with financial advisors—giving them tools to guide families through life’s most emotional transitions.
We explore:
✅ How personal caregiving experiences revealed the need for trusted guidance through aging and end-of-life planning
✅ Why financial advisors are uniquely positioned to help families—and how bQuest equips them to do it
✅ The shift from a consumer model to a wealth-management go-to-market strategy
✅ Building a national network of vetted service providers across 25 categories and a digital platform to connect them with caregivers
✅ Lessons in early-stage growth, from earned media and content strategy to balancing rapid demand with intentional brand building
Lauren shares candid insights on navigating the startup maze with a co-founder, the importance of curiosity and conversation, and how her mission keeps her moving forward.
👉 Learn more about bQuest: https://thebquest.com
👉 Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-tracy-clough/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/