Founders in Full
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Founders in Full
Barrie Farivar | Leaf
Barrie Farivar, Founder of leaf, shares how her experience at Google—and her life as a mom—sparked the idea for a private audio app designed to help families preserve the voices and stories that matter most. What began as a personal project to capture her children’s first words has evolved into a mission-driven platform empowering families to build digital legacies that feel as intimate and meaningful as old photo albums.
We explore:
✅ How Barrie’s own family experiences inspired her to create a simple, private way to record and share life’s most meaningful sounds
✅ What she learned transitioning from Google’s structured environment to the unpredictability of startup life
✅ How she validated the idea for leaf before building the first version of the product
✅ Why audio (not video or social media) is the perfect medium for authentic connection across generations
✅ How she’s positioning leaf to serve families in a space where tech and emotion intersect
Barrie shares honest reflections on startup life, product development, and balancing motherhood with entrepreneurship—and why the most powerful innovations often start with a deeply personal need.
👉 Learn more about leaf: https://www.sharewithleaf.com
👉 Connect with Barrie on LinkedIn: https://www.linkedin.com/in/barrie-altshuler-farivar-83927b8/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/