Founders in Full
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Founders in Full
Anthony Snowell | LifeSummary.ai
Anthony Snowell, Founder of LifeSummary.ai, shares how his background in computer science—and his personal experience navigating the chaos of family documents after losing his mother—inspired him to build an AI-powered platform that helps families simplify, organize, and truly understand the most important parts of their lives.
What began as a personal challenge to make sense of everyday financial and insurance paperwork has evolved into a mission-driven company using AI with intention: not as a gimmick, but as a tool to help people live with more clarity and confidence.
We explore:
✅ How Anthony’s journey from college baseball player to serial tech entrepreneur shaped his approach to building purposeful products
✅ The inspiration behind LifeSummary.ai and how it turns scattered documents into meaningful, actionable insights
✅ Why the best AI products don’t replace people — they empower them
✅ How founders should talk about AI in their marketing without making it the headline
✅ Lessons from multiple startups and what it really takes to build technology that earns trust
Anthony shares honest reflections on entrepreneurship, resilience, and how life’s toughest moments can lead to the most impactful innovations — especially when you build with empathy and intention.
👉 Learn more about LifeSummary.ai: https://lifesummary.ai
👉 Connect with Anthony on LinkedIn: https://www.linkedin.com/in/asnowell/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/