Founders in Full
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Founders in Full
Amy Briggs | Aviva
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Amy Briggs, Founder & CEO of Aviva, shares how her unexpected path from pediatric speech-language pathologist to tech founder led her to build a virtual scheduling assistant designed to give parents back their time—and their sanity. What began as a desire to lighten the mental load for families became a mission to eliminate the invisible labor of managing school forms, appointments, activities, and the endless stream of emails that govern modern parenthood.
We explore:
✅ How Amy’s work with children and families revealed the emotional and logistical weight parents carry
✅ The pivotal moment that pushed her from private practice into entrepreneurship
✅ Why her first startup idea failed—and how that clarity led to Aviva
✅ How she built a scrappy, non-scalable alpha, ran 20 testers through it, and confirmed parents’ deep need for automation
✅ The challenge of building a tech product without a tech background, including mentorship, hiring the right developer, and navigating Google’s strict security review
✅ Her early branding and marketing approach as a bootstrapped founder
Amy’s story is a reminder that founders don’t need a traditional tech background to build something meaningful. With the right insight, persistence, and empathy for the problem, you can create tools that truly lighten the load for families.
👉 Learn more about Aviva: https://www.withaviva.com/
👉 Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-briggs-87b59a94/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/