Founders in Full
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Founders in Full
Karina Muller | Maripossa Wellness
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Karina Muller, Founder of Maripossa Wellness, shares how her journey from individual therapeutic work to large-scale corporate wellness programs led her to build a model centered on human connection, psychological safety, and adaptive teaching. What began as one-on-one support evolved into a mission to equip entire teams—nurses, investment bankers, educators, tech professionals—with the tools they need to navigate stress, burnout, and emotional regulation in the workplace.
We explore:
✅ How a pivotal hospital partnership pushed Karina from private practice into group-based wellness and training
✅ Why “finding champions” inside organizations helped her scale early pilots into long-term programs
✅ The power of customizing wellness tools for different audiences—from ICU nurses to software engineers to senior executives
✅ Why she teaches instructors to blend method and personality—80% structure, 20% authenticity—to build trust and connection
✅ Stories from the field, including how a team’s anxiety over an office redesign led to a workshop on boundaries, space, and emotional regulation
Karina’s work is a reminder that wellness programs only make an impact when they’re built around real human experiences—not templates. Her approach blends evidence-based tools with deep empathy, creating environments where people feel understood, supported, and equipped to manage the emotional realities of work.
👉 Learn more about Maripossa Wellness: https://www.maripossawellness.com/
👉 Connect with Karina on LinkedIn: https://www.linkedin.com/in/karinamuller/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/