Founders in Full
Founders in Full explores the future of family-focused solutions—from innovative tech startups to mission-driven services and products that help parents, caregivers, and families thrive.
Each episode features candid conversations with founders on what it really takes to start and scale: from customer research and product-market fit to brand positioning and marketing strategies that drive growth.
Whether you’re a family-focused founder, investor, or advocate, you’ll hear real stories and practical lessons on finding your ideal customer, crafting trust-building messaging, choosing the right channels, and prioritizing time and budget when every decision counts.
Hosted by Dan Ritzke—Fractional CMO and FamTech Marketing Consultant—Founders in Full shares the stories and insights of the people shaping the next generation of family-centered solutions.
Founders in Full
Jonathan Carone | Healthy Sports Parents
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Jonathan Carone, founder of Healthy Sports Parents, shares how a lifetime around sports — from coaching and athletic departments to marketing and entrepreneurship — ultimately led him to build one of the fastest-growing parenting platforms focused on youth sports culture today.
What started as frustration watching unhealthy behavior from parents on the sidelines quickly turned into a much bigger mission: helping families navigate youth sports in a healthier, more sustainable, and more human way.
After years building websites and helping organizations clarify their messaging through the StoryBrand framework, Jonathan unexpectedly found himself at the center of a growing conversation around pressure, burnout, identity, and what youth sports should actually teach kids.
In this conversation, we explore:
✅ Why so many parents feel pressure to push kids harder in sports
✅ The emotional dynamics that often drive sideline behavior
✅ Why 70% of kids quit sports by age 13
✅ The long-term impact of tying love and approval to performance
✅ Why process matters more than outcomes — both in sports and life
✅ The dangers of early specialization and burnout
✅ What healthy support actually looks like for young athletes
✅ How Jonathan grew Healthy Sports Parents into a platform reaching hundreds of thousands of families
Jonathan’s story is a powerful reminder that youth sports are about far more than winning. At their best, sports can help kids build confidence, resilience, discipline, and relationships that last a lifetime — but only if adults create environments where kids feel safe, supported, and loved regardless of performance.
👉 Learn more about Healthy Sports Parents: https://healthysportsparents.com/
👉 Follow Jonathan on Instagram: https://www.instagram.com/healthysportsparents/
👉 Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-carone-52145778/
Connect with me (Dan Ritzke):
I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results.
👉 Visit my website: https://danritzke.com/
👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/
Apply to be on the podcast or nominate a founder:
👉 Founders in Full: https://danritzke.com/podcast/