Feedstuffs in Focus

Decoding public sentiment: How web-scraped data shapes poultry market decisions

• Feedstuffs • Episode 286

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Ever wonder what consumers really think about animal agriculture practices? Dr. Valerie Kilders of Purdue University reveals groundbreaking approaches to understanding public sentiment through web-scraped data and media analysis during her presentation at the PEAK Conference in Minneapolis.

When poultry markets experience price volatility and consumer concerns about animal welfare intensify, producers need insights faster than traditional research methods can deliver. Dr. Kilders demonstrates how analyzing digital conversations provides near-immediate feedback on shifting public attitudes—revealing that consumer responses during recent market disruptions showed remarkable increases in certain sentiment metrics during critical periods.

The research uncovers a fascinating distinction between what consumers say in formal surveys versus how they express themselves online. Social media and news commentary capture stronger emotional responses and more policy-centered critiques, particularly around fundamental questions of production systems and housing conditions. These emotional reactions often reveal deeper concerns about transparency and animal treatment that might go undetected through conventional research approaches.

Perhaps most significantly, Dr. Kilders highlights the growing disconnect between modern agricultural practices and consumer understanding. As production has evolved, many consumers have lost connection with how food is produced, creating a knowledge gap about what constitutes appropriate animal welfare from a veterinary or production standpoint. This presents both challenges and opportunities for producers to engage in meaningful community conversations, providing education while acknowledging different perspectives on animal care.

This episode of Feedstuffs in Focus is sponsored by United Animal Health, a leader in animal health and nutrition. You can learn more about United Animal Health and how they are working to advance animal science worldwide by visiting the website at UnitedANH.com

Speaker 1:

Music. Recent price spikes in the poultry market and growing public concern about animal welfare have significantly influenced how producers manage their operations and communicate with stakeholders. Might web-scraped data on consumer sentiment help us better monitor and develop an understanding of market changing factors. Welcome to Feedstuffs in Focus, our podcast taking a look at the big issues affecting the livestock, poultry, grain and animal feed industries. I'm your host, sarah Muirhead. This episode of Feedstuffs in Focus is sponsored by United Animal Health, a leader in animal health and nutrition. You can learn more about United Animal Health and how they're working to advance animal science worldwide by visiting their website at unitedanhcom.

Speaker 1:

Joining our Anne Hess from the PEAK Conference in Minneapolis to discuss consumer measurement tools is Dr Valerie Kilders of Purdue University. So by trying to experience the opposite of what's great in analytics. Here's why you should make the progress in strategy. What strategy is your team? Is your body into the stand? And I'm sure some of the reasons they really sparked me into some of the team in this topic was for a few academic purposes. We really wanted to find some of the helps us to try to find the best way to do it. I'm a public health and I'm not sure that the community needs to be involved in that. I don't know if any of you specifically search for media listings, so that is to the same specific way. It's like, rather, to be able to do a site for a good search and be able to search for news blogs so you can be on sites and also use parts etc. And it has a little bit of a good reputation for traditional services because you're initially available almost immediately. You don't have to wait weeks or even years to get the data and that's kind of fun. So we are having a strong feedback and we might be pulling one direction or the other, but it's really nice to help the community and it's great to better understand what our consumers are thinking. So let's take a look at our product From a European market to a stakeholder market the genetizing term we provide insights to the stakeholders that are relevant to our uncertainty in the face right now. So that's really what we large average of technology and in terms of the public market.

Speaker 1:

That was the second-largest question. So if you're a simple 3.2 series, that's actually quite a large number. You have price, like I was saying, $23.2, $23.8. So you have to learn to explain everything out with a learning report, because I'm assuming that I'm going to be using this right before the big media change and I don't know what's going to be seen, and I think since that that space is where it's going to be entrenched, in the 70s, around the December January timeline timeline in the 28 to 28.3%, and we overlapped a little bit with when we had started being a potential.

Speaker 1:

So the key thing going across study was we had a huge shift in the variety of consumer reaction to the last 8.3% and that increases the risk of having a problem being utilized in the CHI team anyways or with any other outside of that, and so I was going to ask you guys because I think you said that during that conversation you didn't start a little bit, especially the young men, and this is how we're going to pick that up and I hope that that gets back to you in a short show. So you came up with the idea of using the hearing. You see a very large, a short, long discussion of databases. It does build up a lot of new ideas that are now open to the public's eyes or trying to intersect with people who are looking at their guidelines, but I don't know how this will really increase. Why would it have to try and take the media properties from being in Europe.

Speaker 1:

So, as far as I'm being a counter, it does seem like media business is surviving the attention of the two countries. So let's see if you want to do this. It's not the case. It is true that India and India have the same government. It's true that India and India are very, very different. So I'm hesitant to say this is always going to be the best way to improve your. Obviously this is maybe something you know about, but I think it's a case in which we're going to have things that we can see, that you know. Those are helpful to understand how politically we're censored, that they're mentioned soonic, they're censored, they've been mentioned so they can't change the way people are looking at them. So they're looking at the news. They're looking at the news. They're seeing what the trends at like. You know what the media is doing and that might lead to a pushback to a new thing, but they are already getting older, but there's been many nights that the government has.

Speaker 2:

That would be something really helpful to try to strategize and plan, I think a really useful offer for issues that might grow in our way Now. He also exceeded the public's expectations. He tried to be able to work with special insurance insurers such as Al-Qaeda, to have these conversations about the benefits of people essentially being blinded by insurance. But once that's open, that will bring people looking for local future and safe traffic. So that's a good question. I can relate to that.

Speaker 2:

I see people talk about federal work and that is specifically nice for our purpose and I just want to thank the fellow animals. We love these people and yet many years ago we used to keep buying our way and I'm sure we've got metadata to of people. When they do that, I don't know what their purpose is. Perhaps they do some great service to the community, to some media, but I'm not like really in that respect. I do praise them, but the reason I'm approaching action against the principle that the production is that people are more sensitive or I start to see much more significant shifts etc in how people view their emotions or much more strongly expressed behind, etc. It's how people think their emotions are much more strong in the experience of the mind. And then also what we found is that the discussion itself is more policy-centered and critique-centered. So the critique-centered production system, for example, where what we could analyze in systems were aging for a big discussion, five-year-old, and when it was the timer of acquisition developers opening, there was a lot of discussion about that, about like, are we keeping our animals in our house? So that did raise some of the setbacks, but it's more about this emotional, you know, and energy.

Speaker 2:

So we had two big but obviously we had that. We had that crisis of you know, I got to meet the employees. I was done Just, you know, just to see the fluctuations instead of that. And then you had lines of surprise, you know we're about one step to season, you know. So I think it's serious there. Yeah, so different from the data that we collected with a table like that and single trends, you know, single trends is another tool that we use to cover the data.

Speaker 2:

But the relative attention, you know, relative research and proceedings, so certain terms. So we looked at that and we could see the right place to realize that you're not just going to use the humanity of using the media such as the New York, the New York Times. The New York Times. The New York Times. The New York Times. The New York Times. The New York Times. The New York Times. The New York Times. The New York Times. The New York Times. The New York Times. The New York Times. The New York Times. The New York Times, the New York Times, the New York Times, the New York, where people are starting to be attention-guided, seen as that the messaging about this is translating into these household factors of the micro-periods being raised probably had to have been a little bit more effective on the lives of the students in the community.

Speaker 2:

So the dialogue is probably more to experience and help intellectual issues and consider each of the actual agents and consumers and the people involved in the work. So the potential is to look like it's all the same. You should agree to this situation with the agencies and companies. You have a conversation with the governments. They're not always going to be the ones to engage in this conversation, but provide to us the insight that it might be helpful to any consumers. Whether goal is to engage in those conversations that provide transparency, direct the alcohol to the naked consumers, whether they are the addicts, the online events are so that the message that you're delivering can be shared right and you can have it shared by the broader public. So there's a community-based engagement. But sometimes the topics that service, sometimes the public's understanding of animal welfare, what they would like to see an animal, what they must be doing, but it's not necessarily aligned with what the nature is, what I think that our animals need. So the most important question for you remember that's best to approach the community with all of the things that you can try and understand the importance of the career after it gets used, but we have to make that a career effort.

Speaker 2:

What are the challenges and opportunities you have set up? I think it's important to know what you're seeing all over the world. It's not just the men in agriculture, but it is a classic ecosystem for you. You still cannot work in a deep working environment. And the thing about agriculture we do have military production. We might be able to utilize that in a scalable sense to not rely on a little welfare to ensure that disease, health things are really happy. I we have annual welfare, is generally a comprehensive and we do have a district center. There's a lot of developers that are here in Atlanta.

Speaker 2:

The thing that we're going to do is that we can try to on a commercial scale, but not that big, a little bit challenging. We have a big footprint from the research stage to the actual practical communication stage. We have a deep learning and the more self-reliance, the more self-improvement we use in the growing infrastructure perspective and so as productions get to grow in age and what they already have and still don't have, and still there's going to be high-match analysis and trouble with this. I don't think both of them agree that these adults are not the most valuable, but I think it's a challenge that we'll see. With regards to the license, there might also be some hazards that you'll see with the supervision, because they don't necessarily understand that they can't make a good result when it's made for animal life, because the tumor producer, who understands you, can do it over and over again. So there's a separation from his traditional, more historic animal attraction that we see in humans and that's the critical part of it.

Speaker 2:

Thank you, thank you, thank you. I hope that my help has helped you to do it again. I would like to ask you to do a second experience and I would start with your regular company. You know like all these things are and I'm also going to have regular staff so we can have, like, a show, like and all these assistance. And then if you're in a lot of open-work production, I would be happy to do a general public production and so forth. So if I might be a visual solution that can be one of the different partners within the cloud to make some better understanding between the super-staff users. So it's the next phase of research that we're going to do, the product that I think is going to provide the solution to make it easier to get a super-st some of that towards these issues.

Speaker 2:

So we have a lot of people in such projects going on right now like this, and even in the Dallas area, as well as others.

Speaker 2:

For sure I'm expecting that we'll get into public spaces more and more and in response to the agency that we're talking about and some of our projects that that are coming out right now, it's definitely interesting to see what the other projects are looking at, the general perception of what you're going to have, if they're best oriented to what we're going to have as a computer or any person best oriented to what we want to people. But then it's a nice issue about what you're going to produce, like what is the what you're looking for? Do you see what you're looking for? Do you see what you're looking for? Do you see what you're looking for? And then, secondly, in terms of the debates and the policies do you see what you're looking for? Do you see what you're looking for? So I'm really excited to continue working on this, seeing how public discourse can get placed in policy decisions, industry developments and being able to share with the public about that.

Speaker 1:

Our thanks to Dr Kilders for joining us here today. This episode of Feedstuffs in Focus has been sponsored by United Animal Health, a leader in animal health and nutrition. You can learn more about United Animal Health and how they're working to advance animal science worldwide by visiting their website at unitedanhcom. I'm Sarah Muirhead and you've been listening to Feedstuffs in Focus. If you would like to hear more conversations about some of the big issues affecting the livestock, poultry, grain and animal feed industries, subscribe to this podcast on your favorite podcast channel. Until next time, have a great day and thank you for listening.