Feedstuffs in Focus
Feedstuffs in Focus is a weekly look at the hot issues in the livestock, poultry, grain and feed industries. Join us as we talk with industry influencers, experts and leaders about trends and more. Feedstuffs in Focus is produced by the team at Feedstuffs.
Feedstuffs in Focus
The hidden truth about cows in our food system
A Super Bowl commercial extolling "a world without cows" became the final straw for Alltech, spurring them to commission a documentary that would tell the real story of global animal agriculture. What emerged after three and a half years of investigation across 40 locations worldwide is a compelling narrative that's changing minds—even among non-agricultural audiences.
"World Without Cows" takes viewers on a global journey examining the multifaceted role of cattle in our food systems, economies, and ecosystems. The documentary challenges prevailing narratives by presenting science-based facts gathered from diverse sources including ranchers, economists, nutritionists, and even vegans. It reveals surprising truths about how livestock contributes to carbon sequestration, provides essential nutrition to vulnerable populations, and sustains the livelihoods of millions worldwide.
Though centrally focused on cattle, the documentary resonates deeply across all livestock sectors. As Lori Stevermer, a pig farmer and past president of the National Pork Producers Council explains, the core messages apply universally—whether discussing cows or pigs, the positive impacts on nutrition, rural communities, and environmental sustainability remain constant. The film has become a powerful tool helping producers "show up" and explain their practices to consumers and policymakers who may be disconnected from agricultural realities.
Already translated into 19 languages and screened everywhere from financial institutions to parliamentary chambers, "World Without Cows" represents just the beginning of Alltech's commitment to science-based storytelling and advocacy, says Susanna Elliott of Alltech. Discover the documentary and join the conversation that's building bridges between producers and consumers, science and storytelling, at www.WorldWithoutCows.com.