Episode 2: Auditing Your Business: A Deep Dive into Marketing Success

In this episode, we dive deep into the importance of conducting a thorough marketing audit for your business. We discuss the critical role of humanizing your brand, the importance of analyzing your sales data, and the power of understanding your target audience. Learn how to identify areas for improvement and develop a plan for growth.

Key Takeaways:

• The importance of humanizing your brand and connecting with your audience on a personal level.
• The value of conducting a thorough analysis of your sales data to identify trends and areas for improvement.
• The importance of understanding your target audience and tailoring your marketing efforts to their needs and preferences.
• The power of data analysis in making informed business decisions.
• The importance of setting clear goals and tracking your progress.
• The need for continuous self-reflection and improvement in your business.

Connect with Meredith:

I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.

My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.

I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.

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