The Nouveau Podcast
The Nouveau Podcast: Your guide to building a thriving local small business.
Join entrepreneur Meredith Waguespack, owner of Sweet Baton Rouge® for insights, inspiration, and actionable advice with over 14 years in the retail industry. We'll explore data, marketing, community, and more, all with a touch of French charm.
Let's pop the cork on your entrepreneurial success!
Episodes
15 episodes
Episode 14: Local Series: With Lydia Matthews, Esther Clothing Brand.
Welcome back to The Nouveau Podcast, everyone! This week, I'm so thrilled to introduce a guest whose entrepreneurial journey has been truly inspiring to witness. Please give a warm Nouveau welcome to the incredibly talented Lydia M...
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Season 1
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Episode 14
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36:42
Episode 13: Local Series: Finding Financial Freedom (Guest Amy Anderson)
Welcome back to our Local Series! This week, we're diving into a topic crucial for everyone: financial freedom. I'm thrilled to welcome our guest, Amy Anderson from BF Anderson!Amy wears many hats, not just at her firm as both an ...
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Season 1
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Episode 13
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47:36
Episode 12: Local Series: The Legal Side of Hiring Like a Boss! (Guest Johanna Landreneau)
Welcome back to our Local Series! This week, we're tackling a crucial aspect of business growth: hiring. I'm thrilled to introduce our guest, Baton Rouge attorney Johanna Landreneau!With over 30 years of legal experience spanning ...
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Season 1
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Episode 12
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45:23
Episode 11: Local Series: The Power of Networking (Guest Leigh Moss)
Welcome to our Local Series! Join us as we spotlight the vital roles local connections play in shaping your business. Today, we're thrilled to welcome our first ever guest on The Nouveau Podcast: the incredible Leigh Moss!Leigh ...
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Season 1
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Episode 11
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38:01
Episode 10: Grit, Grace, and Getting Started: My Story
Ever wondered about the voice behind The Nouveau Podcast? In this deeply personal episode, I'm stepping out from behind the microphone to share my story – a journey filled with unexpected turns, unwavering grit, and the grace that carried me th...
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Season 1
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Episode 10
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21:00
Episode 9: Unlocking Your Audience's Pain Points: The Question-Driven Approach
In Episode 9, we're understanding your audience's actual struggles. Because let's face it: creating content or products in a vacuum? That's a recipe for disconnect. We’re moving beyond assumptions and taking a "question-driven" approach to buil...
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Season 1
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Episode 9
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31:05
Episode 8: Why Email? Not Social
Hey everyone, and welcome back to The Nouveau Podcast! In today's digital world, it's easy to get swept away by the latest social media trends. But what about the power of good old email marketing? Is it still relevant? Absolutely!In thi...
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Season 1
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Episode 8
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31:58
Episode 7: Branding, Marketing, & Meta: Trifecta for Success
In this episode, we're tackling the trifecta for small business success: Branding, Marketing, & Meta Ads!First, we'll demystify marketing. It's more than just ads—it's about connecting with your ideal customer and guiding them...
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Season 1
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Episode 7
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53:15
Winning Wednesday: Perseverance
Winning Wednesday: Share Your Wins!Hey there, amazing local small businesses! Let me introduce you to Winning Wednesday, and because we want to celebrate YOU! We will sprinkle these episodes in to bring you mid week en...
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Season 1
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6:32
Episode 6: Product, Page, & Collection Optimization
In this episode, we dive deep into optimizing your product pages for maximum impact. Just like your product pages are your virtual storefront, they need to be engaging, informative, and persuasive to drive sales.Key Takeaways:...
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Season 1
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Episode 6
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30:01
Episode 5: Website Must-Haves: A Checklist for Success
In this episode, we're diving deep into a crucial aspect of your online presence: your website. We'll be creating a checklist to ensure your website is optimized to attract customers, showcase your brand, and drive sales.We'll cover key ...
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Season 1
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Episode 5
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33:35
Episode 4: Building Your Brand From Vision to Reality
In this episode, Meredith dives deep into the world of branding, sharing her own personal journey with Sweet Baton Rouge® as a case study. From early missteps with business names to the importance of consistent branding, Meredith offers valuabl...
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Season 1
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Episode 4
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36:44
Episode 3: Building Your Brand Foundation - Mission, Vision & More!
In this episode, we dive deep into the foundational elements of your business: your mission statement, vision, core values, and overall brand identity.Key Takeaways:Mission Statement:Define you...
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Season 1
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Episode 3
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36:44
Episode 2: Auditing Your Business: A Deep Dive into Marketing Success
In this episode, we dive deep into the importance of conducting a thorough marketing audit for your business. We discuss the critical role of humanizing your brand, the importance of analyzing your sales data, and the power of understanding ...
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Season 1
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Episode 2
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36:45
