Episode 3: Building Your Brand Foundation - Mission, Vision & More!

In this episode, we dive deep into the foundational elements of your business: your mission statement, vision, core values, and overall brand identity.

Key Takeaways:

• Mission Statement:
  • Define your purpose: What problem are you solving? What needs are you fulfilling?
  • Know your audience: Understand your ideal customer and their needs.
  • Keep it concise and clear: Use simple language and focus on impact.
  • Make it unique: Differentiate yourself from the competition.
• Vision Statement:
  • Describe the desired future state of your business.
  • Be ambitious but realistic.
  • Focus on the future.
  • Keep it concise and inspiring.
  • Ensure it aligns with your mission and values.
• Company Culture:
  • Define your company culture, even as a solopreneur.
  • Determine your desired tone of voice (e.g., friendly, professional, playful).
  • Identify your Unique Selling Proposition (USP) – what makes you stand out.
  • Define the ideal customer experience across all touchpoints.
• Standard Operating Procedures (SOPs):
  • Create simple workflows for daily, weekly, and monthly tasks.
  • Document your processes to ensure consistency and efficiency.
  • Use a spreadsheet or project management tool to organize your SOPs.
  • Regularly review and update your SOPs as your business evolves.

Resources:

• Book Recommendation: "Traction" by Gino Wickman - explores the Entrepreneurial Operating System (EOS).

Action Steps:

• Revisit and refine your mission statement.
• Define your company's core values.
• Develop a compelling vision statement for your business.
• Determine your desired tone of voice and Unique Selling Proposition.
• Begin creating Standard Operating Procedures for key business processes.

Connect with Meredith:

I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.

My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.

I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.

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