The Nouveau Podcast
The Nouveau Podcast: Your guide to building a thriving local small business.
Join entrepreneur Meredith Waguespack, owner of Sweet Baton Rouge® for insights, inspiration, and actionable advice with over 14 years in the retail industry. We'll explore data, marketing, community, and more, all with a touch of French charm.
Let's pop the cork on your entrepreneurial success!
The Nouveau Podcast
Episode 5: Website Must-Haves: A Checklist for Success
In this episode, we're diving deep into a crucial aspect of your online presence: your website. We'll be creating a checklist to ensure your website is optimized to attract customers, showcase your brand, and drive sales.
We'll cover key elements like:
- Homepage Heroics: Clear messaging, visual appeal, strong calls to action (CTAs), and responsive design.
- Navigation That Navigates: User-friendly menus, well-organized product categories, and an informative "About Us" page.
- Product Page Powerhouses: High-quality images, detailed descriptions, and a smooth checkout process.
- Search Functionality: Easy-to-find search bars and accurate search results.
- Social Proof: Customer testimonials and social media integration.
- Footer Fundamentals: Contact information, navigation links, email signup forms, and social media links.
We'll also discuss the importance of regular website reviews, using website analytics, and ensuring your site looks great on all devices.
Plus, don't forget to download our FREE Website Checklist when you sign up for our email list! Head over to https://www.thenouveaupodcast.com.
Connect with Meredith:
I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.
My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.
I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.
- Listen to The Nouveau Podcast
- Follow Meredith on Instagram
- The Nouveau Podcast Instagram
- Join Our Email
- Shop Sweet Baton Rouge®
