Episode 6: Product, Page, & Collection Optimization

In this episode, we dive deep into optimizing your product pages for maximum impact. Just like your product pages are your virtual storefront, they need to be engaging, informative, and persuasive to drive sales.

Key Takeaways:

• Product Titles: Keep them concise, informative, and keyword-rich. Include your primary keyword near the start.
• Product Descriptions: Go beyond features; highlight benefits and tell a story. Use sensory language to bring the product to life.
• Collections: Organize your products into well-defined collections for easy browsing. Utilize "smart collections" features if available.
• High-Quality Images: Use multiple high-quality images from different angles. Ensure they are easy to zoom in on.
• Image Optimization: Name your images with descriptive filenames and use relevant keywords in your image alt text.
• Out-of-Stock Notifications: Offer a way for customers to be notified when out-of-stock items are back in stock.
• Page Titles: Keep page titles concise, informative, and keyword-rich.
• Page Content: Use clear headings, bullet points, and images to improve readability.
• Meta Descriptions: Write compelling meta descriptions that entice users to click through.
• Ongoing Optimization: Regularly review your website analytics, gather customer feedback, and make adjustments as needed.

Bonus Tip: Utilize Meta AI within your Instagram account to generate relevant keywords for your product pages and website content.

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Connect with Meredith:

I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.

My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.

I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.

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