Episode 7: Branding, Marketing, & Meta: Trifecta for Success

In this episode, we're tackling the trifecta for small business success: Branding, Marketing, & Meta Ads!

First, we'll demystify marketing. It's more than just ads—it's about connecting with your ideal customer and guiding them through their journey with your brand. We'll cover the marketing funnel (Awareness, Consideration, Conversion, Loyalty) and how marketing builds brand awareness, fosters loyalty, drives data-driven decisions, and leverages content like blogging.

Next, we dive into branding. Think of your brand as your business's personality—it's what sets you apart and creates an emotional connection with your customers. We'll explore the key elements of a strong brand: mission, story, visual identity, voice, and customer experience. Learn how to build a brand guide and why focusing on brand-building is crucial for long-term success.

Finally, we'll tackle Meta Ads. Learn how to use this powerful tool strategically to reach your ideal customers. We'll discuss defining your objectives, understanding your audience, crafting compelling ad copy, and the importance of testing and analyzing your campaigns. We'll also cover different ad types (video, static, catalog) and provide resources for further learning.

This episode is packed with actionable insights to help you build a strong brand, implement effective marketing strategies, and leverage Meta Ads to grow your business!

Some book recommendations!

1. Viral Personal Branding: Mike Allebach
2. Obsessed: Emily Heyward
3. The Profitable Artist: Noah Elias
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Connect with Meredith:

I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.

My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.

I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.

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