Episode 9: Unlocking Your Audience's Pain Points: The Question-Driven Approach

In Episode 9, we're understanding your audience's actual struggles. Because let's face it: creating content or products in a vacuum? That's a recipe for disconnect. We’re moving beyond assumptions and taking a "question-driven" approach to build genuine customer connections.

We'll explore why understanding pain points isn't just a "nice-to-have," but the foundation of strong customer relationships. We'll delve into how to build emotional connections, making your brand feel meaningful and unique. Think about a time you were frustrated as a customer – that's the level of understanding we're aiming for!

We'll cover how to build your "question arsenal," categorizing questions by demographics, psychographics, challenges, goals, and buying behaviors. We'll discuss open-ended, closed-ended, scale-based, and scenario-based questions, and how to use the "5 Whys" technique to dig deeper. We'll also cover where to find answers: surveys, social media polls, customer feedback, online reviews, and more.

Then, we'll turn insights into action! We'll discuss creating customer personas, prioritizing pain points, tailoring messaging, developing solutions, and iterating based on feedback. We'll even give you a real-world example using Sweet Baton Rouge (SBR) to illustrate how to build personas and understand customer motivations.

Ultimately, it's about creating a brand that resonates, solves real problems, and makes customers feel like they belong. Let's make 'em obsessed! 

Connect with Meredith:

I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.

My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.

I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.

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