The Nouveau Podcast
The Nouveau Podcast: Your guide to building a thriving local small business.
Join entrepreneur Meredith Waguespack, owner of Sweet Baton Rouge® for insights, inspiration, and actionable advice with over 14 years in the retail industry. We'll explore data, marketing, community, and more, all with a touch of French charm.
Let's pop the cork on your entrepreneurial success!
The Nouveau Podcast
Episode 18: Making the Most of Your Business's Quiet Season
Is your business experiencing a seasonal slowdown? Instead of hitting pause, this week on The Nouveau Podcast, we're exploring how to strategically leverage your quiet season for long-term growth and success. Discover actionable steps you can take to work on your business, rather than just in it, during these valuable periods.
We'll delve into key strategies like reviewing past performance, investing in learning and development for yourself and your team, optimizing your online presence, nurturing valuable customer relationships, and finally tackling those crucial behind-the-scenes tasks that often get neglected during busier times. Learn how to analyze your data, plan future content, strengthen customer loyalty, and streamline your business infrastructure to emerge stronger and more prepared for your next peak season.
Don't let your slow season go to waste! Tune in for practical tips and a mindset shift that will help you see this quieter time as a powerful opportunity for reflection, growth, and strategic planning.
Connect with Meredith:
I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.
My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.
I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.
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