The Nouveau Podcast
The Nouveau Podcast: Your guide to building a thriving local small business.
Join entrepreneur Meredith Waguespack, owner of Sweet Baton Rouge® for insights, inspiration, and actionable advice with over 14 years in the retail industry. We'll explore data, marketing, community, and more, all with a touch of French charm.
Let's pop the cork on your entrepreneurial success!
The Nouveau Podcast
Episode 19: Recap of My Summer Break
We're back! After an extended summer break, I'm thrilled to be back behind the mic to share some personal and professional updates. In this episode, I’m taking you on a whirlwind tour of our summer adventures, from an incredible family trip to Europe—exploring Paris, Germany, and Normandy—to celebrating with friends in Florida. I’ll also share a vulnerable lesson about slowing down that I learned the hard way (and yes, my hip is much better now! 😉).
But it wasn't just about travel! I’m revealing why this new season is taking a different direction. I'll share how I using what I talk about already to discover which content truly resonates with you, leading to a new, focused mission for the last 90 days of 2025. You'll hear about how our "Geauxmaha" shirts took on a life of their own while we were away, and get a first look at our exciting new projects—from our first book to a brand new product line for our male audience.
This season, my goal is to be more vulnerable, sharing the hard lessons of scaling a business and preparing you for a strong finish to the year. Get ready to dive deep!
Connect with Meredith:
I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.
My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.
I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.
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