
The Nouveau Podcast
The Nouveau Podcast: Your guide to building a thriving local small business.
Join entrepreneur Meredith Waguespack, owner of Sweet Baton Rouge® for insights, inspiration, and actionable advice with over 14 years in the retail industry. We'll explore data, marketing, community, and more, all with a touch of French charm.
Let's pop the cork on your entrepreneurial success!
The Nouveau Podcast
Episode 20 Local Series: With Ebony McCallister and Posh Pop
This week on our Local Series, we're bringing you a story that's not just local, but truly inspiring and incredibly sweet! We sit down with Ebony McCalister, the incredible mom and guiding force behind Posh Pop Popcorn, a gourmet brand started by her brilliant daughters, Bailey Monet and Harper Juliet.
You'll hear the full story of Posh Pop's journey from its humble beginnings in their kitchen during the pandemic to becoming a Baton Rouge sensation. We'll discuss their big moves, from selling at farmers markets and pop-up events to getting their products into LSU and SU stadiums. Plus, hear all about the most exciting milestone yet: the opening of their very own brick-and-mortar store in October of 2024! Ebony shares what it's like to navigate the world of entrepreneurship and family, and how she's helping her daughters build a brand that's about so much more than just delicious treats.
Connect with Meredith:
I am a mom to three, big maw maw to seven. I've been married for 18+ years, counting the days down to the BIG 20 so we can open up a great bottle of wine.
My husband and I also own a wine bar in our town we live in, called Library Wine & Provisions.
I am the founder of Sweet Baton Rouge®, a local Louisiana business I created from scratch with no marketing plan, just a little grit and lots of geaux! This business will hit 15 years in October and by far has been my most professional career doing what I love, marketing. I have built systems and habits to stay consistent and vision focused on our goals at hand. In 2024 I started a second business, Petey’s Press, to bring all of our production in-house to screen print as our business has always been centered around locally designed & printed t-shirts.
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