The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Investing in Legal Tech
In this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech.
The episode covers a range of topics, including:
- What makes legal tech such a dynamic and exciting industry for investors?
- What is an investor really looking for to determine whether a legal tech company will be a good investment?
- What business functions of a legal tech company provide the most valuable information to an investor about its growth potential?
- Why are marketing and sales strategies so important to an investor?
- What should legal tech startups consider when choosing a financial institution to manage their business’s monetary assets?
- Does it make sense to diversify assets across more than one financial institution? Why or why not?
Resources:
Watch full video here: https://youtu.be/8Nre1aQcqYE.
https://complexdiscovery.com/sales-and-acquisitions-in-the-middle-market-partnering-between-entrepreneurs-and-private-investors/
https://www.risingphoenix.guru/blogs/post/what-do-legal-tech-startups-really-need
https://www.risingphoenix.guru/blogs/post/what-legal-tech-investors-really-want
https://www.risingphoenix.guru/blogs/post/3-marketing-and-sales-considerations-for-investors-of-legal-tech
https://www.risingphoenix.guru/blogs/post/5-questions-to-ask-before-selecting-a-financial-institution-for-your-legal-tech-startup
https://www.linkedin.com/in/mikebryantknox/
https://www.linkedin.com/in/melissarogozinski/
Keywords:
legal tech
investing
venture capital
startups
growth
strategy
Mike Bryant
Knox Capital
private equity
Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.
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