The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
Episodes
24 episodes
How to Successfully Refresh Your Brand and Drive Growth
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence,...
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Season 2
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Episode 17
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6:59
Boosting B2B Sales with Brand Integration
Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, c...
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4:59
How to Create Brand Awareness with Video Marketing, Social Media & GEO-Targeting
Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down ...
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Season 2
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Episode 15
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4:03
What is Brand Awareness?
Do your clients truly recognize and resonate with your brand? In this foundational episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski clearly defines brand awareness and explores its vital role in driving business success,...
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Season 2
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Episode 14
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4:22
How Thought Leadership Generates Sales
Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of
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Season 2
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Episode 13
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54:11
Mastering LinkedIn to Generate High-Value Clients
LinkedIn is your greatest tool for attracting high-quality leads and strategic partnerships!In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable insights and her proven strategies for using L...
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Season 2
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Episode 12
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3:57
Writing Content That Clients Will Read
Learn Rogo's proven framework for crafting powerful, client-centric thought leadership content that generates engagement and drives results.Melissa reveals the critical difference between generic content and targeted thought leadership, ...
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Season 2
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Episode 11
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4:32
Creating A Content Strategy That Converts
Your marketing is only as strong as your understanding of your audience.In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about how client personas should shape your content strategy, ensuring that ev...
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Season 2
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Episode 10
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6:43
How Real Client Personas Drive Sales & Growth
Most businesses build Ideal Client Personas (ICPs) based on assumptions. But what if that’s the biggest mistake in your marketing strategy?In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski breaks down why g...
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Season 2
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Episode 9
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4:33
RevOps, CRMs & Lead Qualification
RevOps = Predictable Revenue & Scalable SuccessCompanies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate!In this episode of Th...
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Season 2
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Episode 8
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45:29
Case Study: Lead Mapping
Leads are coming in, but nothing’s clicking. Sales and marketing feel disconnected. Sound familiar? Your leads aren’t the problem. Your lack of structure is.In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski...
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Season 2
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Episode 7
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5:00
Case Study: Marketing Operations
Bringing a groundbreaking product to market is one thing—turning it into a revenue-generating success is another.In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares an exclusive case study on how a leg...
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Season 2
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Episode 6
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4:40
Website Integrations
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about the critical role of website integrations in scaling B2B businesses, particularly for mid-market companies expanding through acquisitions....
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Season 2
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Episode 5
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4:31
Analytics & KPIs
This episode of The Marketing Phoenix Podcast unveils the power of analytics & KPIs to get measurable sales success. Do you feel overwhelmed by the amount of data your campaigns generate? This episode gives you a laser-focused outline of th...
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Season 2
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Episode 4
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6:03
Why Investors Should Care About Revenue Operations
Calling all investors in B2B tech! This episode of The Marketing Phoenix Podcast discusses, in depth, why Revenue Operations should be on your radar. You'll learn about the 3 key areas to evaluate a company's growth potential - The Growth...
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Season 2
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Episode 3
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5:48
What is Marketing Operations?
Series: Marketing OperationsTopic: Marketing OperationsIn this episode of The Marketing Phoenix Podcast, Melissa Rogozinski dives deep into the world of Marketing Operations (Marketing Ops). Marketing Ops is much more th...
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Season 2
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Episode 2
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4:51
2025 Kickoff of The Marketing Phoenix Podcast
In this inaugural episode of 2025 for The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski takes us on a journey through her 31-year career in law, 20 years in B2B tech sales and marketing, and her entrepreneurial endeavors. Melissa sh...
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Season 2
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Episode 1
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5:12
How to Use AI in Legal Marketing and Sales
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal market...
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Season 1
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Episode 7
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45:24
Legal Tech & AI: The Boys Club
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbi...
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Season 1
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Episode 6
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36:42
Legal Tech & AI: The Future is Female
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery...
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Season 1
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Episode 5
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39:15
How Brand Awareness, Demand Generation, Lead Generation, and Analytics Should Drive Sales
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including br...
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Season 1
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Episode 4
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38:18
How AI Unleashed an Inferno in Legal Tech
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Stephanie Wilkins, Editor-in-Chief of Legaltech News, to discuss the current impact of AI on legal tech and legal marketing.The episode covers a range of to...
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Season 1
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Episode 3
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33:00
How Technology and AI Have Changed Law Firm Marketing
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing.<...
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Season 1
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Episode 2
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29:38
