The Marketing Phoenix Podcast
Are you a Legal Tech Startup, Scale-Up, Investor, or Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
#Startups #Strategy #Entrepreneurship #ExitPlanning #Investor #VC #PE #LegalTech
Ready to discuss your Marketing That Leads to Sales strategy?
👉 DM me on LinkedIn
📧 rogo@rpcgrowthstrategies.com
📞 (205) 873-1234
📅 https://lnkd.in/espG_rD2
Episodes
47 episodes
Prepping Smarter & Closing Faster (in Legal Tech Sales)
Many legal tech and B2B companies struggle to move prospects through the sales cycle. When sales reps walk into sales calls without preparation or rely only on marketing to deliver leads they miss opportunities for closed deals and stronger cus...
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Season 2
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Episode 41
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58:21
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Why Cold Outreach Sucks! (and How to Fix It)
Cold outreach sucks. For most law firm buyers, cold emails without context are an instant delete.Legal tech startups and B2B sales teams can’t afford to waste time on outdated sales approaches. The good news? Outbound sales feels differe...
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Season 2
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Episode 40
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6:15
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Pitch Rehab: Sell Value, Not Tech Specs
Too many legal tech vendors are still leading with features, buzzwords, and AI hype. The problem? Law firms don’t buy technology specs—they buy solutions that solve real pain points and impact the bottom line.In this episode of The M...
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Season 2
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Episode 39
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53:44
AI’s Role in Legal Marketing, Sales, and Business Outcomes
AI is no longer a buzzword. It’s transforming how law firms and legal tech vendors approach marketing, sales, and business growth. But adoption is the real challenge. Without leadership buy-in, data cleanup, and workflow integration, the ...
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Season 2
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Episode 38
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43:55
What Marketing Should Feed Sales for Growth
Without Sales and Marketing alignment, pipelines stall, client acquisition slows, and company valuations suffer.In this episode of Marketing Phoenix, Melissa “Rogo” Rogozinski talks with George Farrall. He is the Managing Partne...
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Season 2
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Episode 37
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43:33
Persona Fatigue: Sell to Problems, Not Titles
Too many salespeople chase titles instead of tackling real challenges. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski is joined by law firm buyers of legal tech, Marimer Muñoz (Kluger Kapla...
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Season 2
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Episode 36
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33:49
How Strategic Account Plans Boost B2B Sales
Too many sales pros walk into key accounts without a strategy and end up wasting opportunities ripe for conversion. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski shares a personal story that fo...
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Season 2
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Episode 35
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3:40
The Hidden Cost of Selling to the Wrong ICP
Your sales team is hustling hard, but win rates aren’t moving. The real problem? You might be selling to the wrong Ideal Client Profile (ICP). In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski sits...
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Season 2
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Episode 33
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57:21
Research Like a Pro to Close More B2B Sales Deals
If your prospects are ghosting you, the problem may not be your pitch — it’s your research. Discover how to find the right decision-makers, prepare smarter, and turn cold calls into warm conversations.Overview: Legal ...
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Season 2
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Episode 32
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36:48
Smart Sales Starts with Smarter Qualification
Whether you're managing leads in a startup or navigating enterprise-level sales, choosing the right lead qualification framework is the key to closing smarter, faster, and more profitably.In this episode of The Marketing Phoenix Podc...
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Season 2
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Episode 31
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6:14
Sales Hunters vs. Challengers: Who Wins?
Episode Summary: Melissa "Rogo" Rogozinski sits down with Gil Wolchock, VP of Outside Sales at Steno, to unpack two powerhouse sales mindsets: the “HUNTERS” and the “Challenger.” Together, they explore how today’s best sales...
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Season 2
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Episode 30
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42:11
Product Strategy that Aligns Teams and Accelerates Growth
Too many companies confuse product marketing with product management—costing them alignment, customers, and revenue. Learn how to unify your strategy and drive results.In this final episode of the Marketing Phoenix Podcast's six-month Gr...
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Season 2
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Episode 29
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37:16
How to Make Your Prospects Buy
What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing.In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers ...
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5:20
How to Align Marketing & Sales for Scalable B2B Growth
Is your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix.In this episode of The Marketing Phoenix P...
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Season 2
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Episode 27
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4:08
What is Sales Enablement? Strengthen Your Process to Drive Growth
Does your sales team have a clear process to qualify leads, run discovery meetings, and keep deals moving? If no, or if it's inconsistent, sales enablement can change that.In this episode of The Marketing Phoenix Podcast, Meliss...
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Season 2
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Episode 26
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3:15
Using Buyer's Journey Email Campaigns to Turn Cold Leads Into Hot Deals
Are you still sitting on a goldmine of cold leads that never converted? They’re not dead—they’re just waiting for the right conversation. In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski sits down with S...
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Season 2
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Episode 25
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45:49
Email Campaigns: The Center of Gravity for Growth Marketing
Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone. If you’re serious about growth, you need a strategic outbound engine—and that’s where ema...
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Season 2
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Episode 24
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5:57
What is Demand Generation?
Why aren’t your leads converting? The answer might lie in how you’re generating demand.Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups.If you’re...
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Season 2
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Episode 23
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3:47
Why Your Leads Aren’t Converting (and What to Do About It)
You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle th...
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Season 2
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Episode 22
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35:19
From MQL to SQL: Smarter Lead Gen for Legal Tech Startups
Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions? If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff. This episode reveals t...
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Season 2
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Episode 21
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3:42
From Clicks to Clients: Smart Lead Generation for B2B Tech
In this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melis...
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Season 2
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Episode 20
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5:09
Mastering Lead Generation for B2B Tech
In this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discuss...
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Season 2
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Episode 19
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4:34
Branding in the Age of AI
In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortua...
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Season 2
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Episode 18
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52:27
How to Successfully Refresh Your Brand and Drive Growth
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence,...
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Season 2
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Episode 17
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6:59
