The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
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Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
How AI Unleashed an Inferno in Legal Tech
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Stephanie Wilkins, Editor-in-Chief of Legaltech News, to discuss the current impact of AI on legal tech and legal marketing.
The episode covers a range of topics, including:
- How AI is being used in legal tech to create efficiencies and meet client demands
- Why investors are interested in legal tech that integrates AI
- The Harvard Law School's new initiative to better understand and shape the future of AI in law
- The pros and cons of using AI in marketing for legal tech
- How legal tech companies can generate capital in a recession
Resources:
Watch full video here: https://youtu.be/11IG4aNlaN0.
https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/
https://www.law.com/legaltechnews/2023/07/05/6-legal-tech-companies-that-secured-funding-in-q2/
https://www.law.com/legaltechnews/2023/07/06/generative-ai-is-bringing-waves-of-funding-to-legal-tech-can-it-last/
https://www.law.com/legaltechnews/2023/07/18/harvard-launches-new-initiative-to-better-understand-and-shape-the-future-of-ai/?cmp_share
https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech
https://www.risingphoenix.guru/blogs/post/How-to-Grow-Your-Business-in-a-Recession-Funding-Profitability-and-Sustainability
https://www.linkedin.com/in/stephanie-wilkins/
Keywords:
AI in legal tech
AI in legal marketing
legal tech funding
Harvard Law School AI initiative
pros and cons of AI in marketing
recession-proofing your legal tech business
Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.
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