The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
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The Marketing Phoenix Podcast
Legal Tech & AI: The Future is Female
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery Should be on the Main Stage at AI Conferences" and "On the Main Stage: Women in eDiscovery Should be Featured at AI Conferences."
The episode covers the following topics:
- The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI
- The effects of this inequity, such as who is chosen to speak at conferences and who is promoted to the C-suite
- Why Joy is optimistic about the future of women in legal tech and AI
- The variety of skills that have been developed by women in eDiscovery that position them well as thought leaders in tech and AI
- Women in tech who Joy believes would be good speakers on AI at universities/colleges, legal industry associations, law firms, legal technology firms, and as consultants to legal technology firms
- The cybersecurity/information governance/compliance category and how women in this category are also thought leaders in tech and AI
- How the conversation about the Top 100 in Legal Tech and AI started and how to proceed
- Final thoughts on where we go from here and how to get there
Resources:
https://ediscoverytoday.com/2023/10/03/in-support-of-optimism-women-in-ediscovery-should-be-on-the-main-stage-at-ai-conferences/
https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/
https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/
https://ediscoverytoday.com/2023/10/04/on-the-main-stage-women-in-ediscovery-should-be-featured-at-ai-conferences/
https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally
https://www.linkedin.com/in/joy-holley-b3a05a8/
https://www.linkedin.com/in/melissarogozinski/
Keywords:
women in legal tech
women in AI
generative AI
legal tech Boys' Club
thought leadership
diversity and inclusion
eDiscovery
cybersecurity
information governance
compliance
Top 100 in Legal Tech and AI
Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.
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