The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
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Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Legal Tech & AI: The Boys Club
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbial “Boys Club” and championing Women in Legal Tech and AI.
The episode covers the following topics:
- The motivation for writing this article
- The "legal tech Boys' Club" and why women hold back from self-declaring as experts on generative AI
- The conversations had behind closed doors about whose product to choose, which founder to invest angel money in, and who to promote to the C-suite
- The reasons why decision makers place more value on those who create the technology versus those who teach businesses how to leverage the technology
- The business value of AI
- Isha's recommendation for 10 of the Top 100 in Women in Legal Tech and AI
- Final thoughts on where we go from here and how to get there
Resources:
https://www.law.com/legaltechnews/2023/09/22/generative-ai-conversations-are-a-peek-into-the-legal-tech-boys-club/
https://www.linkedin.com/posts/nicola-shaver_the-100-most-influential-people-in-ai-2023-activity-7105989871638384641-yomg/
https://www.risingphoenix.guru/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally
https://www.linkedin.com/in/isha-marathe-a942711b6/
https://www.linkedin.com/in/melissarogozinski/
Keywords:
women in legal tech
women in AI
generative AI
legal tech Boys' Club
thought leadership
diversity and inclusion
eDiscovery
cybersecurity
information governance
compliance
Top 100 in Legal Tech and AI
Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.
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