The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
2025 Kickoff of The Marketing Phoenix Podcast
In this inaugural episode of 2025 for The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski takes us on a journey through her 31-year career in law, 20 years in B2B tech sales and marketing, and her entrepreneurial endeavors. Melissa shares the inspiration behind relaunching the podcast and provides a sneak peek into RPC Strategies’ 2025 Growth Strategy.
Discover the six pillars of an effective growth strategy: Marketing Operations, Thought Leadership, Brand Awareness, Lead Generation, Demand Generation, and Sales Enablement. Melissa also reveals her favorite professional development podcasts and how they’ve shaped her approach to content creation.
If you're looking for actionable tips to fuel your business growth, this is the perfect episode to kickstart your journey.
Subscribe now and join us for weekly insights every Monday morning!
Watch the episode on YouTube here: https://www.youtube.com/watch?v=OAkJi6muFbg.
Episode Notes
1. Melissa’s Background: 31 years in law, 20 years in B2B tech sales, and 13 years as a tech entrepreneur.
2. Podcasting Journey: From ESL Roundtable to relaunching The Marketing Phoenix Podcast with a focused growth strategy.
3. 2025 Growth Strategy: Weekly episodes categorized into Marketing Basics, Growth Marketing, and Case Studies, reflecting the six pillars of effective growth strategies.
4. Episode Formats: Short, actionable episodes for weekday mornings and longer, in-depth episodes for weekends.
5. Favorite Podcasts: Insights gained from professional development and fun podcasts, influencing her content delivery style.
6. Connect with Melissa and RPC Strategies: https://www.linkedin.com/company/rpcstrategies/
Keywords
marketing operations, thought leadership, brand awareness, lead generation, demand generation, sales enablement, B2B marketing strategies, tech entrepreneurship, podcast growth strategies, RPC Strategies, legal tech marketing, professional development podcasts, short-form podcasts, 2025 business strategy, AI in marketing, business growth tips, sales and marketing alignment, case studies for growth
***DOWNLOAD FREE RESOURCES***
👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/
👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/
👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/
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Connect with The Marketing Phoenix Podcast
Subscribe on Your Favorite Podcast Platform
***DOWNLOAD FREE RESOURCES***
👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex
👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire
👉 Grow your legal technology company with our tailored growth services