The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Why You Can’t Ignore Marketing Operations Any Longer
If your calls-to-action aren’t converting, your email campaigns fall flat, and your CRM feels more like a black hole than a goldmine, there’s a bigger issue at play.
The real problem? A lack of cohesive marketing operations.
In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down why marketing ops is the single most underrated growth lever for law firms, legal tech startups, and B2B organizations. Backed by strategy, automation, and actionable data, marketing operations aligns your email campaigns, CRM systems, and lead generation channels into a revenue-generating machine.
Whether you're running lean or scaling fast, marketing operations helps you get smarter with every touchpoint.
What You’ll Learn:
- What marketing operations really is—and why you need it now
- How optimized CTAs increase conversions and drive sales
- Why email marketing firms fail without CRM and marketing ops integration
- How to build smarter, more targeted campaigns with CRM workflows
- The real-world impact of connecting marketing tools (Spoiler: 167,000 leads)
- How legal tech and law firms can unlock hidden revenue through automation
Ready to boost conversions, tighten your tech stack, and scale smarter? Let’s dive in.
Keywords
marketing ops, email marketing firms, lead management and crm
Episode Collateral
- Lead Mapping (Case Study)
- 10 Steps to Align Sales & Marketing (Blog)
- Marketing Operations
- Due Diligence Audit
Connect with The Marketing Phoenix Podcast
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