The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Why Investors Should Care About Revenue Operations
Calling all investors in B2B tech! This episode of The Marketing Phoenix Podcast discusses, in depth, why Revenue Operations should be on your radar. You'll learn about the 3 key areas to evaluate a company's growth potential - The Growth Team, The Technology Stack, The Content Strategy.
Tune in to know more about how a strong Revenue Operation strategy leads to a 25% increase in qualified leads, 50% higher inbound deal rates, and 33% close rates!
Episode Notes
Melissa Rogozinski, host of The Marketing Phoenix Podcast, explains why Revenue Operations is a critical factor for B2B tech investors to consider.
- Investors should evaluate a company's growth team, their technology stack, and content strategy to assess their potential for success.
- A strong growth team with experienced professionals in B2B marketing and sales is essential.
- A well-integrated tech stack that includes a user-friendly website, CRM, and marketing automation tools streamlines workflows and improves lead management.
- High-quality, targeted content that addresses buyer needs and drives conversions demonstrates a deep understanding of the market.
- A well-oiled Revenue Operations strategy can significantly increase qualified leads, deal rates, and close rates.
- The next time you evaluate a B2B tech startup, consider their Revenue Operations. It can be the key to identifying high-performing portfolio companies.
Keywords
Revenue Operations, Growth Marketing, B2B Tech Investing, Sales & Marketing Alignment, Investor Due Diligence, Content Marketing, Lead Generation, Deal Conversion, Marketing Strategy, Startup Growth, B2B Technology
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Connect with The Marketing Phoenix Podcast
Subscribe on Youtube: https://www.youtube.com/@rpcgrowthstrategies
Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/
Website: rpcgrowthstrategies.com
***DOWNLOAD FREE RESOURCES***
👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/
👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/
👉 Grow your legal technology company with our tailore
Connect with The Marketing Phoenix Podcast
Subscribe on Your Favorite Podcast Platform
***DOWNLOAD FREE RESOURCES***
👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex
👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire
👉 Grow your legal technology company with our tailored growth services