The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Why Investors Should Value Revenue Operations
Startups may have visionary founders and brilliant ideas—but without solid marketing ops, they’ll never scale.
In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski talks about private equity and venture capital. She explains what these investors should look for. She focuses on revenue operations in B2B tech startups.
Melissa explains how to find out if a company can turn leads into sales. She covers growth teams, tech stacks, and content strategies. This helps determine if a company is wasting money or building a strong foundation.
What You’ll Learn:
- Why revenue operations are a key due diligence item for investors
- How to spot aligned vs. siloed sales and marketing teams
- The red flags in a company’s tech stack that kill conversions
- What meaningful content actually looks like in B2B
- The ROI of optimized RevOps: up to 50% inbound deal rate
- How digital marketing specialists support scalable growth
Ideal For:
Venture capitalists, growth equity investors, and legal tech or B2B professionals who want smarter portfolio growth.
Keywords
b2b lead generation companies, digital marketing specialist, marketing ops
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