The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Analytics & KPIs
This episode of The Marketing Phoenix Podcast unveils the power of analytics & KPIs to get measurable sales success. Do you feel overwhelmed by the amount of data your campaigns generate? This episode gives you a laser-focused outline of the KEY metrics you need to be looking at to achieve lasting success through your marketing campaigns.
You'll learn:
- 6 key analytics areas to guide your marketing strategy
- How to leverage website & domain authority (DA) to boost search ranking
- Actionable insights from Google Analytics, social media, & email marketing
- Closed loop marketing: the power of digital ad campaigns & CRM lead scoring
Episode Notes
Melissa Rogozinski, host of The Marketing Phoenix Podcast, presents the importance of marketing analytics and the most important KPIs that marketing teams should be monitoring. In this episode, you'll learn how to leverage data to make informed decisions, optimize your marketing campaigns, and ultimately drive sales.
- Marketing analytics provide valuable insights into website traffic, user behavior, and campaign performance.
- Top metrics to track include website domain authority, Google Analytics data, social media engagement, email open rates and click-through rates, and digital ad campaign KPIs.
- Integrating your email platform with your CRM allows for closed-loop marketing and provides sales teams with real-time lead insights.
- Lead scoring helps prioritize leads based on their activity and engagement level.
- Data-driven marketing empowers you to make strategic decisions, optimize campaigns, and achieve measurable results.
Keywords
Marketing Analytics, KPIs, Website Traffic, SEO, Google Analytics, Social Media Marketing, Email Marketing, Digital Ads, CRM Lead Scoring, Marketing & Sales Alignment, Data-Driven Marketing Strategy, B2B Marketing, B2B Sales Strategies
Episode Collateral
- Due Diligence Audit (Brochure): https://rpcgrowthstrategies.com/due-diligence-audit/
- Why You MUST Integrate Email Campaigns With Your CRM (Blog): https://rpcgrowthstrategies.com/blogs/post/why-you-must-integrate-email-campaigns-with-your-crm/
- Data-Driven Marketing: Key Analytics & KPIs That Increase Sales (Blog): https://rpcgrowthstrategies.com/blogs/post/data-driven-marketing-key-analytics-kpis-that-increase-sales/
Connect with The Marketing Phoenix Podcast
- Subscribe on Youtube: https://www.youtube.com/@rpcgrowthstrategies
- Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/
- Website: rpc
Connect with The Marketing Phoenix Podcast
Subscribe on Your Favorite Podcast Platform
***DOWNLOAD FREE RESOURCES***
👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex
👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire
👉 Grow your legal technology company with our tailored growth services