The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Why Lead Tracking Drives Revenue: KPIs That Actually Matter
Do your marketing and sales teams speak the same data language?
If not, you’re missing opportunities and leaving revenue on the table.
In this episode of the Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explains six key marketing analytics and KPIs. These tools assist B2B companies. They are particularly useful in legal tech and professional services. The tools help convert visibility into leads and leads into sales.
No matter if you are a law firm, legal vendor, or B2B SaaS company, this is your guide. It shows how to use marketing data that can profoundly affect your profits.
🎯 SEO Keywords: marketing operations, marketing analytics KPIs, B2B lead generation companies, digital marketing specialist, growth marketing optimization
What You’ll Learn:
- Why Domain Authority matters and how to boost it
- How to use Google Analytics to understand buyer behavior
- Which social metrics profoundly drive business (hint: it's not follower count)
- What email engagement reveals about sales-readiness
- How to run smarter digital ad campaigns that convert
- Why lead scoring in your CRM changes the sales game
Keywords
growth marketing, growth marketing services, lead tracking
Episode Collateral
- Due Diligence Audit (Brochure)
- Why You MUST Integrate Email Campaigns With Your CRM (Blog)
- Data-Driven Marketing: Key Analytics & KPIs That Increase Sales (Blog)
Connect with The Marketing Phoenix Podcast
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