The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Integrate to Accelerate: Website Ops for Acquisition Growth
Is your growth strategy being held back by poor website integration? In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explores the important role of website integrations. Many people often overlook these integrations, but they play a crucial role in business growth during expansion.
This episode is tailored for those employed at a legal technology company.
If you work at a B2B service provider, this episode is for you.
If you work at a mid-market company that is growing through acquisitions, this episode is for you.
Melissa breaks down how integrating acquired digital assets—across websites, data, CRM systems, and workflows—isn’t just a technical task. A strategic imperative exists for lead management, customer retention, and scalable growth.
What You’ll Learn:
- Why website integrations are a strategic—not just technical—priority
- How to audit your martech stack and SEO performance after an acquisition
- Tips for smooth data migration, including 301 redirects and 404 error cleanup
- How to maintain brand consistency across merged websites
- Where automation and scalability fit into your post-acquisition roadmap
- The critical role of demand generation, product marketing, and brand alignment in post-merger success
Keywords
marketing automation agency, lead management and crm, managing leads
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