The Marketing Phoenix Podcast
Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
Case Study: Marketing Operations
Bringing a groundbreaking product to market is one thing—turning it into a revenue-generating success is another.
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares an exclusive case study on how a legal tech startup transformed its vision into reality using strategic marketing operations.
Here’s what you’ll learn:
- How a solo attorney-turned-founder built a cloud-based no-code legal automation platform
- The critical role of marketing operations in structuring lead generation and sales workflows
- Why integrating CRMs, email marketing, and website data was the key to success
- How the startup launched on time, became a top 15 competitor at the ABA Tech Show, and got acquired in 2022
Listen now and discover real-world insights into how the right marketing infrastructure fuels business growth and prepares startups for long-term success.
Episode Notes
In this episode, Melissa Rogozinski talks about how to turn a startup into a revenue-generating, scalable operation.
- Marketing operations create momentum – A structured lead generation process ensures a steady flow of qualified prospects.
- CRM is the backbone of sales – Setting up an integrated, data-driven CRM allowed the startup to track and nurture leads efficiently.
- Targeted email marketing based on buyer personas helped campaigns exceed industry benchmarks.
- Connecting website, CRM, and email marketing ensured seamless workflows and real-time lead tracking.
- Within months, the startup launched on time, gained market recognition, and secured an acquisition deal.
- Even the best product idea needs the right marketing infrastructure.
- Without a lead generation system, structured sales process, and smart integrations, scaling becomes impossible.
Keywords
Legal tech marketing, marketing operations, lead generation, CRM strategy, email marketing, business acquisition, tech startup growth, pipeline development, digital integrations, B2B marketing, automation in marketing, startup success stories, ABA Tech Show, product-market fit, revenue-driven marketing, sales enablement.
Episode Collateral
- Growth Services: https://rpcgrowthstrategies.com/growth-services/
- Case Study (Marketing Operations): https://rpcgrowthstrategies.com/wp-content/uploads/2024/05/marketing-operations-case-study.pdf
Connect with The Marketing Phoenix Podcast
- Subscribe on Your Favorite Podcast Platform: https://www.buzzsprout.com/2437864/follow
- Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/
- Website: rpcgrowthstrategies.com
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