The Marketing Phoenix Podcast
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential?
Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth.
==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it?
==>Looking to grow your revenue 15%–40% year over year—consistently?
==>Trying to stay 22%+ profitable while scaling your business?
Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Management, (5) Demand Generation, and (6) Sales Enablement.
Sometimes I’ll fly solo, and other times I’ll welcome guests to dive deep into these topics. Together, we’ll uncover best practices for crafting winning growth strategies tailored for SaaS startups, tech founders, innovative B2B companies, and their investors. Join us as we explore pathways to success in every episode!
If you're searching for practical insights to fuel your business growth, this is the perfect place to kickstart your journey.
Real growth stories. Proven playbooks. No fluff.
Subscribe now and join us every Monday morning for expert insights and strategies that will set your business apart.
Connect with us on LinkedIn at https://www.linkedin.com/company/rpcstrategies/, visit us for blogs, brochures, and pricing at https://rpcgrowthstrategies.com/, email us at rpc@rpcgrowthstrategies.com, or schedule a consultation at https://calendly.com/rpcstrategies.
Together, let’s ignite your growth and help your business rise!
The Marketing Phoenix Podcast
How Marketing Ops Got a B2B Tech Startup Acquired
Struggling to bring your B2B tech vision to life? Marketing Operations might be the missing piece. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski shares a case study.
This case study is from the legal tech industry. It shows how a solo lawyer turned a startup idea into a successful acquisition. It was made possible by using the right mix of CRM, email strategy, and system integration.
This is more than theory—it’s proof that structured, scalable marketing operations can deliver measurable growth.
Ideal for legal tech founders, B2B tech workers, market consultants and law firms who want to improve lead generation and sales.
What You’ll Learn:
- How to set up a CRM that supports inbound sales strategy
- The importance of integrating your tech stack (website, CRM, email)
- Smart segmentation tips for B2B email marketing campaigns
- Why buyer personas are essential for legal tech startups
- How launching at the right event (like ABA TECHSHOW) drives lead flow
- What marketing ops need to be in place before you scale
Keywords
go to market consulting, b2b tech marketing, b2b tech
Episode Collateral
Connect with The Marketing Phoenix Podcast
***DOWNLOAD FREE RESOURCES***